The business plan as a decision making tool : case studies in the food processing sector in the Republic of Macedonia
This master thesis presents a study on the impact of the business plan on the development of small and medium size enterprises in the food processing sector in the Republic of Macedonia and its importance in the modern competitive market environment. Among economists and entrepreneurs a widely sprea...
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| Format: | H2 |
| Language: | Inglés Otro |
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SLU/Dept. of Economics
2013
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| Summary: | This master thesis presents a study on the impact of the business plan on the development of small and medium size enterprises in the food processing sector in the Republic of Macedonia and its importance in the modern competitive market environment. Among economists and entrepreneurs a widely spread opinion is that the greatest impact on economic development of a national economy are small and medium size enterprises. The successful development of small and medium size enterprises requires detailed analysis of the market structure, industry, product and competition. The most detailed analysis of the previously mentioned elements is provided by a business plan that should lead to clarification of some aspects unknown to the original understanding of the directions of the enterprise.
A business plan is important for entrepreneurs and managers because it allows than to more clearly understand what needs to achieve, when they need to achieve these and how they can achieve them. For entrepreneurs the process of planning and thinking is as important as the final business plan. In order to develop an appropriate and sustainable business plan requires it to be developed in detail by the entrepreneur or manager of the company, using several types of business plans examples of similar businesses, and the corresponding expert support. When the business plan is developed that will adequately serve the entrepreneur and the enterprise as a kind of guide to meeting the objectives and contribute to the development of strategic thinking for the entrepreneur. |
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