Andersson, A., & Granath, U. (2012). Brand equity in the industrial purchase decision: A case study of the Swedish market for agricultural machinery. SLU/Dept. of Economics.
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Chicago Style (17th ed.) Citation
Andersson, Axel, and Ulrik Granath. Brand Equity in the Industrial Purchase Decision: A Case Study of the Swedish Market for Agricultural Machinery. SLU/Dept. of Economics, 2012.
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MLA (9th ed.) Citation
Andersson, Axel, and Ulrik Granath. Brand Equity in the Industrial Purchase Decision: A Case Study of the Swedish Market for Agricultural Machinery. SLU/Dept. of Economics, 2012.
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Warning: These citations may not always be 100% accurate.