| Sumario: | This paper investigates the problems in communication between Department of
Agricultural Extension (DAE) and the farmers of Bangladesh and identifies the
ways of improvement of it. How the communication is going on between these two
parties and what is their perception on each other has been examined as well. I
developed semi-structured interviews to collect information from the farmers and
officers who work at DAE. I used the concept of environmental communication in
order to analysis the data that I gathered from the informants as a co producer. The
results show that there are a lot of difficulties in communication and those are
famers’ reliability on predominant farming, Pre-understanding, Misunderstanding,
Problems within the organization, Communication on irregular basis, Due to
overlooked of farmers’ need, Unfair and corruption with poor infrastructure and
Lack of sufficient inputs.The findings argue that Need assessment, co-operation,
participation, trust, developed infrastructure are the necessary factors what are the
ways of improvement of that communication. It is also found that DAE transfers
new technologies without considering the background of target groups. Based on
findings, Farmers are perceived as laggards by the employees where farmers perceive
that extension agents are dishonest and don’t care their capability.
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