A case study of the social construction of a Green discourse

This master thesis focuses on understanding the construction of an environmental discourse and its driving forces. It makes use of Social Constructionism theory, Symbolic Interactionism and Foucault’s perspective on discourse and power to understand the dynamic of a corporation’s environmental disco...

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Bibliographic Details
Main Author: Marciano, Ana Carolina
Format: Second cycle, A2E
Language:Swedish
Inglés
Published: 2012
Online Access:https://stud.epsilon.slu.se/3862/
Description
Summary:This master thesis focuses on understanding the construction of an environmental discourse and its driving forces. It makes use of Social Constructionism theory, Symbolic Interactionism and Foucault’s perspective on discourse and power to understand the dynamic of a corporation’s environmental discourse and society. The analysis of the empirical data has shown that society plays an important role on the construction of business’s environmental discourses, which make both society and companies responsible for improving business practices regarding the environment.