The discourse behind an environmental campaign : case study: the Earth Hour
An environmental campaign is an important communicative strategy to call attention and raise knowledge regarding environmental issues. However the creation of a campaign involves a dynamic between the issue, organization and different stakeholders. This paper explores the dynamic between a civil soc...
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| Format: | H1 |
| Language: | Inglés |
| Published: |
SLU/Dept. of Urban and Rural Development
2011
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| Subjects: |
| _version_ | 1855570581848588288 |
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| author | Marciano, Ana Carolina |
| author_browse | Marciano, Ana Carolina |
| author_facet | Marciano, Ana Carolina |
| author_sort | Marciano, Ana Carolina |
| collection | Epsilon Archive for Student Projects |
| description | An environmental campaign is an important communicative strategy to call attention and raise knowledge regarding environmental issues. However the creation of a campaign involves a dynamic between the issue, organization and different stakeholders. This paper explores the dynamic between a civil society organization, corporations and issue on a construction of a campaign. The present study focuses on the process of attempting to communicate to the different actors and their discourse.
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| format | H1 |
| id | RepoSLU3719 |
| institution | Swedish University of Agricultural Sciences |
| language | Inglés |
| publishDate | 2011 |
| publishDateSort | 2011 |
| publisher | SLU/Dept. of Urban and Rural Development |
| publisherStr | SLU/Dept. of Urban and Rural Development |
| record_format | eprints |
| spelling | RepoSLU37192012-04-20T14:24:15Z The discourse behind an environmental campaign : case study: the Earth Hour Marciano, Ana Carolina Environmental Communication Environmental Advocacy Campaign Discourse Public Relations Corporations An environmental campaign is an important communicative strategy to call attention and raise knowledge regarding environmental issues. However the creation of a campaign involves a dynamic between the issue, organization and different stakeholders. This paper explores the dynamic between a civil society organization, corporations and issue on a construction of a campaign. The present study focuses on the process of attempting to communicate to the different actors and their discourse. SLU/Dept. of Urban and Rural Development 2011 H1 eng https://stud.epsilon.slu.se/3719/ |
| spellingShingle | Environmental Communication Environmental Advocacy Campaign Discourse Public Relations Corporations Marciano, Ana Carolina The discourse behind an environmental campaign : case study: the Earth Hour |
| title | The discourse behind an environmental campaign : case study: the Earth Hour |
| title_full | The discourse behind an environmental campaign : case study: the Earth Hour |
| title_fullStr | The discourse behind an environmental campaign : case study: the Earth Hour |
| title_full_unstemmed | The discourse behind an environmental campaign : case study: the Earth Hour |
| title_short | The discourse behind an environmental campaign : case study: the Earth Hour |
| title_sort | discourse behind an environmental campaign : case study: the earth hour |
| topic | Environmental Communication Environmental Advocacy Campaign Discourse Public Relations Corporations |