The discourse behind an environmental campaign : case study: the Earth Hour
An environmental campaign is an important communicative strategy to call attention and raise knowledge regarding environmental issues. However the creation of a campaign involves a dynamic between the issue, organization and different stakeholders. This paper explores the dynamic between a civil soc...
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| Format: | H1 |
| Language: | Inglés |
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SLU/Dept. of Urban and Rural Development
2011
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| Summary: | An environmental campaign is an important communicative strategy to call attention and raise knowledge regarding environmental issues. However the creation of a campaign involves a dynamic between the issue, organization and different stakeholders. This paper explores the dynamic between a civil society organization, corporations and issue on a construction of a campaign. The present study focuses on the process of attempting to communicate to the different actors and their discourse.
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