Reasons to believe - reasons to buy : factors influencing the consumers' choice when buying probiotic products

The purpose of this thesis was to describe what factors influence consumers’ choice when buying probiotic products. Functional Foods have been predicted a bright future on the food market but so far the concept have not been embraced by the consumers. The reasons for this are many and not clearly un...

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Bibliographic Details

Main Authors:	Elmlund, Emelie, Ros, Mirjam
Format:	M2
Language:	Inglés Swedish
Published:	SLU/Dept. of Food Science 2011
Subjects:	Functional foods Attitudes Total Food Quality Model Probiotic products Consumer behaviour Knowledge Attityder Probiotiska produkter Probiotika Konsumentbeteende Kunskap