Nätverk i landsbygdsföretag
The interest in companies that are based outside the cities has grown, and many of these companies have focused their activities around service. The countryside companies meet some difficulties in marketing and communication with other entrepreneurs. A network with service based companies in the cou...
| Autores principales: | , |
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| Formato: | First cycle, G2E |
| Lenguaje: | sueco sueco |
| Publicado: |
2010
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| Materias: | |
| Acceso en línea: | https://stud.epsilon.slu.se/1815/ |
| _version_ | 1855570354803572736 |
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| author | Prejer, Brita Sundqvist , Johan |
| author_browse | Prejer, Brita Sundqvist , Johan |
| author_facet | Prejer, Brita Sundqvist , Johan |
| author_sort | Prejer, Brita |
| collection | Epsilon Archive for Student Projects |
| description | The interest in companies that are based outside the cities has grown, and many of these companies have focused their activities around service. The countryside companies meet some difficulties in marketing and communication with other entrepreneurs. A network with service based companies in the countryside could help the individual companies to promote themselves and also give inspiration and new ideas to develop their business.
The aim of this study is to investigate how a countryside network can be organized but also what conditions is needed to make the network function. The theory is based on a literature study of the three major topics "countryside", "networking" and "marketing". The empirical study is made through a case study by the network Mälarlandet. Qualitative interviews where made with four companies and one contact person.
The study shows that networking can have a positive effect on the countryside companies. It can give social benefits and increased marketing. The conditions that are needed for a functioning network is a high degree of trust and an informal structure. The companies should be differentiated but also have common goals.
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| format | First cycle, G2E |
| id | RepoSLU1815 |
| institution | Swedish University of Agricultural Sciences |
| language | swe swe |
| publishDate | 2010 |
| publishDateSort | 2010 |
| record_format | eprints |
| spelling | RepoSLU18152012-04-20T14:15:49Z https://stud.epsilon.slu.se/1815/ Nätverk i landsbygdsföretag Prejer, Brita Sundqvist , Johan Agricultural economics and policies Economics and management The interest in companies that are based outside the cities has grown, and many of these companies have focused their activities around service. The countryside companies meet some difficulties in marketing and communication with other entrepreneurs. A network with service based companies in the countryside could help the individual companies to promote themselves and also give inspiration and new ideas to develop their business. The aim of this study is to investigate how a countryside network can be organized but also what conditions is needed to make the network function. The theory is based on a literature study of the three major topics "countryside", "networking" and "marketing". The empirical study is made through a case study by the network Mälarlandet. Qualitative interviews where made with four companies and one contact person. The study shows that networking can have a positive effect on the countryside companies. It can give social benefits and increased marketing. The conditions that are needed for a functioning network is a high degree of trust and an informal structure. The companies should be differentiated but also have common goals. 2010-09-17 First cycle, G2E NonPeerReviewed application/pdf swe https://stud.epsilon.slu.se/1815/1/prejer_b_sundqvist_j_100917.pdf Prejer, Brita and Sundqvist , Johan, 2010. Nätverk i landsbygdsföretag : fallet Mälarlandet. First cycle, G2E. Uppsala: (NL, NJ) > Dept. of Economics <https://stud.epsilon.slu.se/view/divisions/OID-510.html> urn:nbn:se:slu:epsilon-8-738 swe |
| spellingShingle | Agricultural economics and policies Economics and management Prejer, Brita Sundqvist , Johan Nätverk i landsbygdsföretag |
| title | Nätverk i landsbygdsföretag |
| title_full | Nätverk i landsbygdsföretag |
| title_fullStr | Nätverk i landsbygdsföretag |
| title_full_unstemmed | Nätverk i landsbygdsföretag |
| title_short | Nätverk i landsbygdsföretag |
| title_sort | nätverk i landsbygdsföretag |
| topic | Agricultural economics and policies Economics and management |
| url | https://stud.epsilon.slu.se/1815/ https://stud.epsilon.slu.se/1815/ |