How to gain and retain customers : a case study of how the daily work with CRM and e-CRM unfolds amongst large-scale firms in a contingent environment
It has become increasingly important in the last decade to stay on top of the rapid digitalization, which has made efficient management of customer relationships increasingly essential for firms to implement within their business process. This has led to Customer Relationship Management (CRM) and th...
| Main Authors: | , |
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| Format: | H2 |
| Language: | Inglés |
| Published: |
SLU/Dept. of Economics
2022
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| Subjects: |
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