Perceptions of eco-labelling among the Swedish food sector

Eco-labelling is a promising approach to promote sustainable consumption. Despite a growing concern for the environmental consequences of food production, the use of eco-labels has remained low. To date, a large body of literature has focused on consumer perspectives of eco-labelling, while research...

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Autor principal: Larsson, Lina
Formato: Second cycle, A2E
Lenguaje:sueco
Inglés
Publicado: 2022
Materias:
Acceso en línea:https://stud.epsilon.slu.se/17786/
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author Larsson, Lina
author_browse Larsson, Lina
author_facet Larsson, Lina
author_sort Larsson, Lina
collection Epsilon Archive for Student Projects
description Eco-labelling is a promising approach to promote sustainable consumption. Despite a growing concern for the environmental consequences of food production, the use of eco-labels has remained low. To date, a large body of literature has focused on consumer perspectives of eco-labelling, while research on the food industry’s perspective has remained scarce. This study starts to address this gap by analysing the diverse perceptions of eco-labelling among Swedish processors, retailers, and label organisations. The aim of this study is to identify the most critical challenges of eco-labelling and to understand in what form eco-labels can set incentives for the provision of ecosystem services within the agri-food production. Q-methodology was used to reveal patterns of shared-meaning among ten participants within the Swedish food sector. The findings revealed three perceptions of eco-labelling: label optimists, true conservatives, and label sceptics. The main challenges of eco-labelling were related to consumers understanding and comprehension of labels’ meanings, information on products’ environmental impacts, and the increasing number of eco-labels on the market. The findings further revealed several suggestions for how eco-labels can increase incentives for ecosystem services. These include transparency, product-related information, and promotion of local ecosystem services.
format Second cycle, A2E
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institution Swedish University of Agricultural Sciences
language Swedish
Inglés
publishDate 2022
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spelling RepoSLU177862022-06-08T01:01:29Z https://stud.epsilon.slu.se/17786/ Perceptions of eco-labelling among the Swedish food sector Larsson, Lina Agro-industry Trade, marketing and distribution Eco-labelling is a promising approach to promote sustainable consumption. Despite a growing concern for the environmental consequences of food production, the use of eco-labels has remained low. To date, a large body of literature has focused on consumer perspectives of eco-labelling, while research on the food industry’s perspective has remained scarce. This study starts to address this gap by analysing the diverse perceptions of eco-labelling among Swedish processors, retailers, and label organisations. The aim of this study is to identify the most critical challenges of eco-labelling and to understand in what form eco-labels can set incentives for the provision of ecosystem services within the agri-food production. Q-methodology was used to reveal patterns of shared-meaning among ten participants within the Swedish food sector. The findings revealed three perceptions of eco-labelling: label optimists, true conservatives, and label sceptics. The main challenges of eco-labelling were related to consumers understanding and comprehension of labels’ meanings, information on products’ environmental impacts, and the increasing number of eco-labels on the market. The findings further revealed several suggestions for how eco-labels can increase incentives for ecosystem services. These include transparency, product-related information, and promotion of local ecosystem services. 2022-06-01 Second cycle, A2E NonPeerReviewed application/pdf sv https://stud.epsilon.slu.se/17786/3/larsson-l-20220607.pdf Larsson, Lina, 2021. Perceptions of eco-labelling among the Swedish food sector : a Q-study to identify challenges and incentives among food processors, retailers, and label organisations. Second cycle, A2E. Uppsala: (NL, NJ) > Dept. of Economics <https://stud.epsilon.slu.se/view/divisions/OID-510.html> urn:nbn:se:slu:epsilon-s-17786 eng
spellingShingle Agro-industry
Trade, marketing and distribution
Larsson, Lina
Perceptions of eco-labelling among the Swedish food sector
title Perceptions of eco-labelling among the Swedish food sector
title_full Perceptions of eco-labelling among the Swedish food sector
title_fullStr Perceptions of eco-labelling among the Swedish food sector
title_full_unstemmed Perceptions of eco-labelling among the Swedish food sector
title_short Perceptions of eco-labelling among the Swedish food sector
title_sort perceptions of eco-labelling among the swedish food sector
topic Agro-industry
Trade, marketing and distribution
url https://stud.epsilon.slu.se/17786/
https://stud.epsilon.slu.se/17786/