The underlying meanings shaping Environmental Communication Campaigns (ECCs)
As previous research on environmental communication campaigns (ECCs) has focused primarily on the practical design, implementation and evaluation of ECCs, the theoretical basis of ECCs in regard to the underlying meanings shaping campaigns had not previously been explored to a satisfactory extent. T...
| Autor principal: | |
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| Formato: | Second cycle, A2E |
| Lenguaje: | sueco Inglés |
| Publicado: |
2020
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| Acceso en línea: | https://stud.epsilon.slu.se/15749/ |
| _version_ | 1855572631466541056 |
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| author | Svenneke Åsberg, Fanny |
| author_browse | Svenneke Åsberg, Fanny |
| author_facet | Svenneke Åsberg, Fanny |
| author_sort | Svenneke Åsberg, Fanny |
| collection | Epsilon Archive for Student Projects |
| description | As previous research on environmental communication campaigns (ECCs) has focused primarily on the practical design, implementation and evaluation of ECCs, the theoretical basis of ECCs in regard to the underlying meanings shaping campaigns had not previously been explored to a satisfactory extent. The aim of this study was to address this gap in the research by exploring the perspectives of individuals involved in the planning and execution of ECCs and making sense of the underlying meanings embedded in these perspectives in order to yield insights into the underlying meanings shaping ECCs. Data was collected through semi-structured interviews and analysed using a qualitative content analysis guided by the concept of “meta-discourse” as the theoretical framework. The result of this study was the development of conceptual descriptions about the meanings shaping ECCs, emerging from the participants’ perspectives, in regard to concepts related to communication and behavioural change. The two concepts which were found to be attributed the most value by participants were “knowledge” and “emotions”. This study contributes to the understanding of ECCs by exploring the underlying meanings which inherently shape campaigns and factor into their outcome by informing and guiding individuals involved in the planning and execution of ECCs. The findings of this study enhance both the theory and practice of environmental communication. |
| format | Second cycle, A2E |
| id | RepoSLU15749 |
| institution | Swedish University of Agricultural Sciences |
| language | Swedish Inglés |
| publishDate | 2020 |
| publishDateSort | 2020 |
| record_format | eprints |
| spelling | RepoSLU157492020-07-08T01:01:17Z https://stud.epsilon.slu.se/15749/ The underlying meanings shaping Environmental Communication Campaigns (ECCs) Svenneke Åsberg, Fanny Documentation and information Nature conservation and land resources Social sciences, humanities and education As previous research on environmental communication campaigns (ECCs) has focused primarily on the practical design, implementation and evaluation of ECCs, the theoretical basis of ECCs in regard to the underlying meanings shaping campaigns had not previously been explored to a satisfactory extent. The aim of this study was to address this gap in the research by exploring the perspectives of individuals involved in the planning and execution of ECCs and making sense of the underlying meanings embedded in these perspectives in order to yield insights into the underlying meanings shaping ECCs. Data was collected through semi-structured interviews and analysed using a qualitative content analysis guided by the concept of “meta-discourse” as the theoretical framework. The result of this study was the development of conceptual descriptions about the meanings shaping ECCs, emerging from the participants’ perspectives, in regard to concepts related to communication and behavioural change. The two concepts which were found to be attributed the most value by participants were “knowledge” and “emotions”. This study contributes to the understanding of ECCs by exploring the underlying meanings which inherently shape campaigns and factor into their outcome by informing and guiding individuals involved in the planning and execution of ECCs. The findings of this study enhance both the theory and practice of environmental communication. 2020-06-30 Second cycle, A2E NonPeerReviewed application/pdf sv https://stud.epsilon.slu.se/15749/1/svenneke_asberg_f_200630.pdf Svenneke Åsberg, Fanny, 2020. The underlying meanings shaping Environmental Communication Campaigns (ECCs) : an exploration of meta-discourse. Second cycle, A2E. Uppsala: (NL, NJ) > Dept. of Urban and Rural Development (LTJ, LTV) > Dept. of Urban and Rural Development <https://stud.epsilon.slu.se/view/divisions/OID-595.html> urn:nbn:se:slu:epsilon-s-500098 eng |
| spellingShingle | Documentation and information Nature conservation and land resources Social sciences, humanities and education Svenneke Åsberg, Fanny The underlying meanings shaping Environmental Communication Campaigns (ECCs) |
| title | The underlying meanings shaping Environmental Communication Campaigns (ECCs) |
| title_full | The underlying meanings shaping Environmental Communication Campaigns (ECCs) |
| title_fullStr | The underlying meanings shaping Environmental Communication Campaigns (ECCs) |
| title_full_unstemmed | The underlying meanings shaping Environmental Communication Campaigns (ECCs) |
| title_short | The underlying meanings shaping Environmental Communication Campaigns (ECCs) |
| title_sort | underlying meanings shaping environmental communication campaigns (eccs) |
| topic | Documentation and information Nature conservation and land resources Social sciences, humanities and education |
| url | https://stud.epsilon.slu.se/15749/ https://stud.epsilon.slu.se/15749/ |