Differentiering på en homogen marknad
The staffing agency sector can be perceived as a homogeneous market, with low barriers to entry on the market. Companies want to take advantage of the flexibility offered by staffing agencies through hired consultants, which makes the market for staffing agencies growing. This study aims at investig...
| Autores principales: | , |
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| Formato: | First cycle, G2E |
| Lenguaje: | sueco sueco |
| Publicado: |
2018
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| Materias: | |
| Acceso en línea: | https://stud.epsilon.slu.se/13581/ |
| _version_ | 1855572269571506176 |
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| author | Holte, Axel Andersson, Anna |
| author_browse | Andersson, Anna Holte, Axel |
| author_facet | Holte, Axel Andersson, Anna |
| author_sort | Holte, Axel |
| collection | Epsilon Archive for Student Projects |
| description | The staffing agency sector can be perceived as a homogeneous market, with low barriers to entry on the market. Companies want to take advantage of the flexibility offered by staffing agencies through hired consultants, which makes the market for staffing agencies growing. This study aims at investigating how a company in the staffing agency sector works to differentiate from its competitors.
A qualitative case study on the staffing agency Sportive People was conducted and using a semi-structured interview and information from the company's website to collect needed empirical material. In addition, business theories within differentiation were used to see what connections we could see between the theoretical and empirical material.
What we could see was that the staffing agency sector is a homogenous market that offers similar services and that a need to differentiate themselves from its competitors to create competitive advantages. Sportive people’s goal is to have healthy and active employees to create Triple win for themselves as staffing agencies, for their employees and for their customers who hire employees at the staffing agency. |
| format | First cycle, G2E |
| id | RepoSLU13581 |
| institution | Swedish University of Agricultural Sciences |
| language | Swedish swe |
| publishDate | 2018 |
| publishDateSort | 2018 |
| record_format | eprints |
| spelling | RepoSLU135812019-02-25T13:23:57Z https://stud.epsilon.slu.se/13581/ Differentiering på en homogen marknad Holte, Axel Andersson, Anna Economics and management The staffing agency sector can be perceived as a homogeneous market, with low barriers to entry on the market. Companies want to take advantage of the flexibility offered by staffing agencies through hired consultants, which makes the market for staffing agencies growing. This study aims at investigating how a company in the staffing agency sector works to differentiate from its competitors. A qualitative case study on the staffing agency Sportive People was conducted and using a semi-structured interview and information from the company's website to collect needed empirical material. In addition, business theories within differentiation were used to see what connections we could see between the theoretical and empirical material. What we could see was that the staffing agency sector is a homogenous market that offers similar services and that a need to differentiate themselves from its competitors to create competitive advantages. Sportive people’s goal is to have healthy and active employees to create Triple win for themselves as staffing agencies, for their employees and for their customers who hire employees at the staffing agency. Bemanningsbranschen kan uppfattas som en homogen marknad där inträdesbarriärerna på marknaden är låga. Företag vill dra nytta av den flexibilitet som bemanningsföretag erbjuder med hjälp av inhyrda konsulter och det gör att marknaden för bemanningstjänster växer. Denna studie syftar till att undersöka om och hur ett företag inom bemanningsbranschen arbetar för att differentiera sig från sina konkurrenter. En kvalitativ fallstudie på bemanningsföretaget Sportive people genomfördes och med hjälp av en semistrukturerad intervju och information från företagets hemsida för att inhämta empiriskt material. Vidare användes företagsekonomiska teorier inom differentiering för att se vilka samband vi kunde se mellan det teoretiska och empiriska materialet. Det vi kunde se var att bemanningsbranschen är en homogen marknad som erbjuder liknande tjänster och att ett behov av att särskilja sig från sina konkurrenter kan skapa konkurrensfördelar. Sportive peoples mål är att ha välmående och aktiva anställda för att skapa Triple win för sig själva som bemanningsföretag, för sina anställda och för sina kunder som anlitar de anställda på bemanningsföretaget. 2018-07-06 First cycle, G2E NonPeerReviewed application/pdf sv https://stud.epsilon.slu.se/13581/7/andersson_a_holte_a_180712.pdf Holte, Axel and Andersson, Anna, 2018. Differentiering på en homogen marknad : en fallstudie om bemanningsbranschen. First cycle, G2E. Uppsala: (NL, NJ) > Dept. of Economics <https://stud.epsilon.slu.se/view/divisions/OID-510.html> urn:nbn:se:slu:epsilon-s-9614 swe |
| spellingShingle | Economics and management Holte, Axel Andersson, Anna Differentiering på en homogen marknad |
| title | Differentiering på en homogen marknad |
| title_full | Differentiering på en homogen marknad |
| title_fullStr | Differentiering på en homogen marknad |
| title_full_unstemmed | Differentiering på en homogen marknad |
| title_short | Differentiering på en homogen marknad |
| title_sort | differentiering på en homogen marknad |
| topic | Economics and management |
| url | https://stud.epsilon.slu.se/13581/ https://stud.epsilon.slu.se/13581/ |