Tydliga indikatorer på skogsägare med ett stort behov av rådgivning

The purpose of this study is to identify some clear indicators of private forest owners with a great need for advice. One large forest company in Sweden called Holmen Skog wanted to make sure that they bond the forest owners where the potential for sustained, good business is the largest. Through a...

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Bibliographic Details
Main Author: Jakobsson, Robin
Format: First cycle, G2E
Language:Swedish
Swedish
Published: 2018
Subjects:
Online Access:https://stud.epsilon.slu.se/13553/
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author Jakobsson, Robin
author_browse Jakobsson, Robin
author_facet Jakobsson, Robin
author_sort Jakobsson, Robin
collection Epsilon Archive for Student Projects
description The purpose of this study is to identify some clear indicators of private forest owners with a great need for advice. One large forest company in Sweden called Holmen Skog wanted to make sure that they bond the forest owners where the potential for sustained, good business is the largest. Through a segmentation of their suppliers Holmen got more information about their suppliers needs and management goals. The segments that stated a great need for advice were more interested to take part of the knowledge and experience that the timber buyers have. Women were more interested in advice than men in the study. Suppliers that own a forest property together with two other people or more, were generally more interested in advice than other. The forest owners do change all the time, and it is important to find new ways to interest the new generation of forest owners in an urbanized society.
format First cycle, G2E
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institution Swedish University of Agricultural Sciences
language Swedish
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publishDate 2018
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spelling RepoSLU135532020-05-20T12:53:50Z https://stud.epsilon.slu.se/13553/ Tydliga indikatorer på skogsägare med ett stort behov av rådgivning Jakobsson, Robin Forestry - General aspects The purpose of this study is to identify some clear indicators of private forest owners with a great need for advice. One large forest company in Sweden called Holmen Skog wanted to make sure that they bond the forest owners where the potential for sustained, good business is the largest. Through a segmentation of their suppliers Holmen got more information about their suppliers needs and management goals. The segments that stated a great need for advice were more interested to take part of the knowledge and experience that the timber buyers have. Women were more interested in advice than men in the study. Suppliers that own a forest property together with two other people or more, were generally more interested in advice than other. The forest owners do change all the time, and it is important to find new ways to interest the new generation of forest owners in an urbanized society. 2018-07-05 First cycle, G2E NonPeerReviewed application/pdf sv https://stud.epsilon.slu.se/13553/1/jakobsson_r_180711.pdf Jakobsson, Robin, 2018. Tydliga indikatorer på skogsägare med ett stort behov av rådgivning. First cycle, G2E. Skinnskatteberg: (S) > School for Forest Management <https://stud.epsilon.slu.se/view/divisions/OID-210.html> urn:nbn:se:slu:epsilon-s-9592 swe
spellingShingle Forestry - General aspects
Jakobsson, Robin
Tydliga indikatorer på skogsägare med ett stort behov av rådgivning
title Tydliga indikatorer på skogsägare med ett stort behov av rådgivning
title_full Tydliga indikatorer på skogsägare med ett stort behov av rådgivning
title_fullStr Tydliga indikatorer på skogsägare med ett stort behov av rådgivning
title_full_unstemmed Tydliga indikatorer på skogsägare med ett stort behov av rådgivning
title_short Tydliga indikatorer på skogsägare med ett stort behov av rådgivning
title_sort tydliga indikatorer på skogsägare med ett stort behov av rådgivning
topic Forestry - General aspects
url https://stud.epsilon.slu.se/13553/
https://stud.epsilon.slu.se/13553/