How is animal welfare internalized in consumers’ purchase decision? : a means-end chain analysis
As a consumer, the choice of what food to buy can be rather challenging due to the great supply of items and each item’s set of various product attributes. Consumer behavior is often viewed as goal-oriented, and by choosing a specific product or brand, the consumer will satisfy or achieve his or her...
| Main Authors: | , |
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| Format: | H2 |
| Language: | Inglés Swedish |
| Published: |
SLU/Dept. of Economics
2018
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| Subjects: |
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