Svenska konsumenters attityd till potatis
Until the sixties potatoes have had a unthreatened position at the Swedish dining tables, but then different alternatives such as rice and pasta have become popular. In 2005 the Swedish potato-consumption have more than hafted compared with the sixties, we have gone from circa 90 to 40 kilograms...
| Autor principal: | |
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| Formato: | Otro |
| Lenguaje: | sueco sueco |
| Publicado: |
2008
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| Materias: | |
| Acceso en línea: | https://stud.epsilon.slu.se/12915/ |
| _version_ | 1855572154567884800 |
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| author | Andersson, Lena |
| author_browse | Andersson, Lena |
| author_facet | Andersson, Lena |
| author_sort | Andersson, Lena |
| collection | Epsilon Archive for Student Projects |
| description | Until the sixties potatoes have had a unthreatened position at the Swedish dining tables, but
then different alternatives such as rice and pasta have become popular. In 2005 the Swedish
potato-consumption have more than hafted compared with the sixties, we have gone from
circa 90 to 40 kilograms per person and year.
This paper aims to provide those who are involved within the potatoe business
with an overview of the attitude and behaviour towards potatoes that are being held by
Swedish consumers. In order to reach to the conclusion, in- store interviews had been held
with customers in the cities of Stockholm and Malmö. The interviews showed that the typical
potato-consumer prefers to choose and in pick their own potatoes to a bag in the store in
favour of the pre-packed alternatives.
Based on the outcome of the interviews a number of conclusions could be
drawn. The consumers were of the perception that the pre-packed alternatives were too big
for their households. Furthermore the potato-business should gain from putting efforts to
work with product differentiation and by that also provide the market with more exclusive
alternatives. |
| format | Otro |
| id | RepoSLU12915 |
| institution | Swedish University of Agricultural Sciences |
| language | Swedish swe |
| publishDate | 2008 |
| publishDateSort | 2008 |
| record_format | eprints |
| spelling | RepoSLU129152017-11-21T05:00:17Z https://stud.epsilon.slu.se/12915/ Svenska konsumenters attityd till potatis Andersson, Lena Consumer economics Until the sixties potatoes have had a unthreatened position at the Swedish dining tables, but then different alternatives such as rice and pasta have become popular. In 2005 the Swedish potato-consumption have more than hafted compared with the sixties, we have gone from circa 90 to 40 kilograms per person and year. This paper aims to provide those who are involved within the potatoe business with an overview of the attitude and behaviour towards potatoes that are being held by Swedish consumers. In order to reach to the conclusion, in- store interviews had been held with customers in the cities of Stockholm and Malmö. The interviews showed that the typical potato-consumer prefers to choose and in pick their own potatoes to a bag in the store in favour of the pre-packed alternatives. Based on the outcome of the interviews a number of conclusions could be drawn. The consumers were of the perception that the pre-packed alternatives were too big for their households. Furthermore the potato-business should gain from putting efforts to work with product differentiation and by that also provide the market with more exclusive alternatives. Fram till 1960- talet har potatisen haft en självklar position på svenska matbord, därefter har olika substitut som ris och pasta gjort entré. År 2005 har svenskens potatiskonsumtion mer än halverats jämfört med 60-talet, från ca nittio till fyrtio kilo per person och år. Konsumentstudien i det här arbetet syftar till att ge potatisbranschen insyn i konsumenters attityd och beteende kring potatis som produkt. Detta för att möjliggöra framtida produktutveckling och ge förslag på vidare marknadsföringsstrategier inom branschen. En enkätundersökning har genomförts på plats i butiker i Stockholm och i Malmö där potatisköpare har tillfrågats om deras attityder och beteenden kring potatis. Resultatet visar t.ex. att konsumenterna i första hand väljer potatis i lösvikt eftersom förpackningarna anses för stora samt att man inte har möjlighet att se själva produkten. Utifrån resultatet i enkäterna har ett antal slutsatser dragits, t.ex. att det finns möjlighet att differentiera produkten från att vara mer än en bulkvara till att i framtiden kunna erbjuda konsumenterna en rad potatisalternativ i form av olika premiumvaror. 2008-05-23 Other NonPeerReviewed application/pdf sv https://stud.epsilon.slu.se/12915/1/andersson_l_171120.pdf Andersson, Lena, 2008. Svenska konsumenters attityd till potatis : möjligheter för potatisbranschen. UNSPECIFIED, Alnarp. Alnarp: (LTJ, LTV) > Dept. of People and Society <https://stud.epsilon.slu.se/view/divisions/OID-638.html> urn:nbn:se:slu:epsilon-s-8958 swe |
| spellingShingle | Consumer economics Andersson, Lena Svenska konsumenters attityd till potatis |
| title | Svenska konsumenters attityd till potatis |
| title_full | Svenska konsumenters attityd till potatis |
| title_fullStr | Svenska konsumenters attityd till potatis |
| title_full_unstemmed | Svenska konsumenters attityd till potatis |
| title_short | Svenska konsumenters attityd till potatis |
| title_sort | svenska konsumenters attityd till potatis |
| topic | Consumer economics |
| url | https://stud.epsilon.slu.se/12915/ https://stud.epsilon.slu.se/12915/ |