Krukväxter med mervärde till dagligvaruhandeln
The supermarkets are taking more and more market shares for potted plants the last years, and a greater part is bought without prior planning. Signals from several European countries, for example Denmark and UK, indicate that potted plants with added value have become more and more popular and the a...
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| Formato: | Otro |
| Lenguaje: | sueco sueco |
| Publicado: |
2007
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| Materias: | |
| Acceso en línea: | https://stud.epsilon.slu.se/12522/ |
| _version_ | 1855572080577216512 |
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| author | Lihné-Carlsson, Marianne |
| author_browse | Lihné-Carlsson, Marianne |
| author_facet | Lihné-Carlsson, Marianne |
| author_sort | Lihné-Carlsson, Marianne |
| collection | Epsilon Archive for Student Projects |
| description | The supermarkets are taking more and more market shares for potted plants the last years, and a greater part is bought without prior planning. Signals from several European countries, for example Denmark and UK, indicate that potted plants with added value have become more and more popular and the added value is based on present trends. The meaning of added value in this thesis is fancy pots, packaging, pins or arrangements. Potted plants with added value sold in supermarkets offer the consumer the advantage of getting a "ready product" quick and easy. The "ready product" can fulfil the need of a gift or the wish to decorate the home in a trendy way.
The purpose of this thesis is to describe the value chain from grower to supermarket from a grower perspective. The purpose is also to investigate how the concept potted plants with added value is regarded by the different actors in the value chain, and the supermarkets demand in order to include this product category.
The thesis is a result from seven in depth interviews, several telephone- and mail contacts, and material from business news magazines. The conclusion is that the supermarkets are very interested in increasing the product category potted plants with added value. The demands the supermarkets put on their suppliers are high including lowest price, very high quality and high logistic performance. I order to facilitate for the grower to reach the supermarket and gain value on the potted plants with added value, four proposed solutions are given in the end of the work. |
| format | Otro |
| id | RepoSLU12522 |
| institution | Swedish University of Agricultural Sciences |
| language | Swedish swe |
| publishDate | 2007 |
| publishDateSort | 2007 |
| record_format | eprints |
| spelling | RepoSLU125222017-10-27T04:01:22Z https://stud.epsilon.slu.se/12522/ Krukväxter med mervärde till dagligvaruhandeln Lihné-Carlsson, Marianne Trade, marketing and distribution Faculty of Landscape Planning, Horticulture and Agricultural Science (until 2013) The supermarkets are taking more and more market shares for potted plants the last years, and a greater part is bought without prior planning. Signals from several European countries, for example Denmark and UK, indicate that potted plants with added value have become more and more popular and the added value is based on present trends. The meaning of added value in this thesis is fancy pots, packaging, pins or arrangements. Potted plants with added value sold in supermarkets offer the consumer the advantage of getting a "ready product" quick and easy. The "ready product" can fulfil the need of a gift or the wish to decorate the home in a trendy way. The purpose of this thesis is to describe the value chain from grower to supermarket from a grower perspective. The purpose is also to investigate how the concept potted plants with added value is regarded by the different actors in the value chain, and the supermarkets demand in order to include this product category. The thesis is a result from seven in depth interviews, several telephone- and mail contacts, and material from business news magazines. The conclusion is that the supermarkets are very interested in increasing the product category potted plants with added value. The demands the supermarkets put on their suppliers are high including lowest price, very high quality and high logistic performance. I order to facilitate for the grower to reach the supermarket and gain value on the potted plants with added value, four proposed solutions are given in the end of the work. Krukväxter säljs i allt större utsträckning genom dagligvaruhandeln, och merparten köps på impuls. Dessutom märks tydliga signaler från bland annat Danmark och England att krukväxter med added value (mervärde) har blivit allt mer populärt, och det tillförda mervärdet i stor utsträckning baserar sig på tidens trender. Med added value avses i detta arbete en krukväxt med ytterkruka, pynt eller samplantering med en eller flera växter. En krukväxt med added value i dagligvaruhandeln ger konsumenten en möjlighet att på ett snabbt och smidigt sätt köpa en ”färdig produkt” vilken kan användas som presentblomma eller en del av den egna heminredningen. Syftet med detta arbete har varit att kartlägga hur värdekedjan ser ut från odlaren till dagligvaruhandeln sett ur ett odlarperspektiv. Avsikten har också varit att belysa de olika aktörernas syn på krukväxter med added value och vad som krävs för att dagligvaruhandeln skall vara intresserade av denna produktkategori. Uppsatsen är ett resultat av sju djupintervjuer, ett flertal telefon- och mailkontakter och information från olika branschtidningar. Slutsatsen är att det finns ett uttalat intresse från dagligvaruhandeln att öka produktkategorin krukväxter med added value. De ställer höga krav på leverantörerna som måste kunna leverera till lägsta pris, garantera hög kvalité och god leveranssäkerhet. I arbetet beskrivs slutligen fyra möjliga modeller för hur odlare skulle kunna nå dagligvaruhandeln med krukväxter med added value och därmed kunna ta del av värdeökningen som krukväxterna får. 2007-11-07 Other NonPeerReviewed application/pdf sv https://stud.epsilon.slu.se/12522/1/lihne-carlsson_m_171026.pdf Lihné-Carlsson, Marianne, 2007. Krukväxter med mervärde till dagligvaruhandeln. UNSPECIFIED, Alnarp. Alnarp: (NL, NJ) > Horticulture <https://stud.epsilon.slu.se/view/divisions/ANSTI=3A1600.html> urn:nbn:se:slu:epsilon-s-8301 swe |
| spellingShingle | Trade, marketing and distribution Faculty of Landscape Planning, Horticulture and Agricultural Science (until 2013) Lihné-Carlsson, Marianne Krukväxter med mervärde till dagligvaruhandeln |
| title | Krukväxter med mervärde till dagligvaruhandeln |
| title_full | Krukväxter med mervärde till dagligvaruhandeln |
| title_fullStr | Krukväxter med mervärde till dagligvaruhandeln |
| title_full_unstemmed | Krukväxter med mervärde till dagligvaruhandeln |
| title_short | Krukväxter med mervärde till dagligvaruhandeln |
| title_sort | krukväxter med mervärde till dagligvaruhandeln |
| topic | Trade, marketing and distribution Faculty of Landscape Planning, Horticulture and Agricultural Science (until 2013) |
| url | https://stud.epsilon.slu.se/12522/ https://stud.epsilon.slu.se/12522/ |