Vad styr sortimentet hos svenska perennaodlare?
The purpose of this study is to clarify the most important factors that affect Swedish perennial growers when designing their assortment. The study describes how herbaceous perennials are produced in Sweden today and try to give an answer to the question how growing method and choice of assortment a...
| Autor principal: | |
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| Formato: | Otro |
| Lenguaje: | sueco sueco |
| Publicado: |
2007
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| Materias: | |
| Acceso en línea: | https://stud.epsilon.slu.se/12444/ |
| _version_ | 1855572064367280128 |
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| author | Andersson, Ann-Charlotte |
| author_browse | Andersson, Ann-Charlotte |
| author_facet | Andersson, Ann-Charlotte |
| author_sort | Andersson, Ann-Charlotte |
| collection | Epsilon Archive for Student Projects |
| description | The purpose of this study is to clarify the most important factors that affect Swedish perennial growers when designing their assortment. The study describes how herbaceous perennials are produced in Sweden today and try to give an answer to the question how growing method and choice of assortment are affecting the possibilities of Swedish producers to compete on the market.
Seven perennial growers in the southern and western parts of Sweden have been interviewed about their production methods and on what basis they design the assortment of perennials. During the interviews five factors seem to be the most important when the growers choose which species to grow – profitability, the characteristics of the species, the sales channel/customer, the growing environment/growing facility and the grower's interest and knowledge. It is often a combination of these five factors deciding if a cultivar will be grown or not. |
| format | Otro |
| id | RepoSLU12444 |
| institution | Swedish University of Agricultural Sciences |
| language | Swedish swe |
| publishDate | 2007 |
| publishDateSort | 2007 |
| record_format | eprints |
| spelling | RepoSLU124442017-10-31T05:01:26Z https://stud.epsilon.slu.se/12444/ Vad styr sortimentet hos svenska perennaodlare? Andersson, Ann-Charlotte Horticulture (until 121231) Plant genetics and breeding The purpose of this study is to clarify the most important factors that affect Swedish perennial growers when designing their assortment. The study describes how herbaceous perennials are produced in Sweden today and try to give an answer to the question how growing method and choice of assortment are affecting the possibilities of Swedish producers to compete on the market. Seven perennial growers in the southern and western parts of Sweden have been interviewed about their production methods and on what basis they design the assortment of perennials. During the interviews five factors seem to be the most important when the growers choose which species to grow – profitability, the characteristics of the species, the sales channel/customer, the growing environment/growing facility and the grower's interest and knowledge. It is often a combination of these five factors deciding if a cultivar will be grown or not. Detta examensarbete syftar till att belysa hur svenska perennaodlare fattar beslut om utformningen av det sortiment av örtartade perenner som ska odlas i företaget. I arbetet presenteras det sätt på vilket perenner odlas i Sverige idag och frågor som besvaras i arbetet är hur odlingssättet och utformningen av sortimentet påverkar den svenska perennaodlingens konkurrensförmåga. Sju perennaodlare i södra och västra Götaland har intervjuats om sin odling och vad som styr deras val av sortiment idag. Under intervjuerna har det utkristalliserat sig fem faktorer som styr odlarna i deras utformning av sortiment – lönsamhet, sortegenskaper, försäljningskanal/ kundkategori, odlingssystem/odlingsfaciliteter och odlarens intresse och kunskaper. Det är oftast en kombination av dessa faktorer som avgör om en sort tas in eller ur sortimentet. 2007-03-29 Other NonPeerReviewed application/pdf sv https://stud.epsilon.slu.se/12444/1/andersson_a_171030.pdf Andersson, Ann-Charlotte, 2007. Vad styr sortimentet hos svenska perennaodlare? : en studie baserad på sju företag i Sydsverige. UNSPECIFIED, Alnarp. Alnarp: (NL, NJ) > Horticulture <https://stud.epsilon.slu.se/view/divisions/ANSTI=3A1600.html> urn:nbn:se:slu:epsilon-s-8382 swe |
| spellingShingle | Horticulture (until 121231) Plant genetics and breeding Andersson, Ann-Charlotte Vad styr sortimentet hos svenska perennaodlare? |
| title | Vad styr sortimentet hos svenska perennaodlare? |
| title_full | Vad styr sortimentet hos svenska perennaodlare? |
| title_fullStr | Vad styr sortimentet hos svenska perennaodlare? |
| title_full_unstemmed | Vad styr sortimentet hos svenska perennaodlare? |
| title_short | Vad styr sortimentet hos svenska perennaodlare? |
| title_sort | vad styr sortimentet hos svenska perennaodlare? |
| topic | Horticulture (until 121231) Plant genetics and breeding |
| url | https://stud.epsilon.slu.se/12444/ https://stud.epsilon.slu.se/12444/ |