The meaning-making of Bondens egen Marknad, a farmers market organization

The revitalization of farmers markets is a growing alternative to larger scale food systems that connects farmers directly with consumers in urban areas. Why is this important? Why do producers and consumers come to the farmers market? Moreover, what implications will this have on local farmers and...

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Detalles Bibliográficos
Autor principal: Hammerand, April
Formato: Otro
Lenguaje:sueco
Inglés
Publicado: 2009
Materias:
Acceso en línea:https://stud.epsilon.slu.se/12320/
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author Hammerand, April
author_browse Hammerand, April
author_facet Hammerand, April
author_sort Hammerand, April
collection Epsilon Archive for Student Projects
description The revitalization of farmers markets is a growing alternative to larger scale food systems that connects farmers directly with consumers in urban areas. Why is this important? Why do producers and consumers come to the farmers market? Moreover, what implications will this have on local farmers and the rest of our society? In this study, we look at the perspectives of participants in the "Bondens egen Marknad" (Farmers own Market) in Sweden to understand what the farmers market means for people, who come there, why they come, what interaction takes place and how this meaning is shaped by the larger societal context. Using qualitative interviews and Symbolic Interactionist theory as a guide, we search for the answers to these questions by looking at the communicative phenomenon of meaning-making. We explore different interpretations of the Bondens egen Marknad: what does local food and direct contact mean to the producers, how did the original concept of the farmers market influence the creation of the shared message, how do the farmers describe consumers and producers in relation to their motives and goals, and the perceived significance of trust-building, interdependence, and building a closer relationship between consumers and producers at the Bondens egen Marknad.
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spelling RepoSLU123202017-10-30T14:19:15Z https://stud.epsilon.slu.se/12320/ The meaning-making of Bondens egen Marknad, a farmers market organization Hammerand, April Domestic trade The revitalization of farmers markets is a growing alternative to larger scale food systems that connects farmers directly with consumers in urban areas. Why is this important? Why do producers and consumers come to the farmers market? Moreover, what implications will this have on local farmers and the rest of our society? In this study, we look at the perspectives of participants in the "Bondens egen Marknad" (Farmers own Market) in Sweden to understand what the farmers market means for people, who come there, why they come, what interaction takes place and how this meaning is shaped by the larger societal context. Using qualitative interviews and Symbolic Interactionist theory as a guide, we search for the answers to these questions by looking at the communicative phenomenon of meaning-making. We explore different interpretations of the Bondens egen Marknad: what does local food and direct contact mean to the producers, how did the original concept of the farmers market influence the creation of the shared message, how do the farmers describe consumers and producers in relation to their motives and goals, and the perceived significance of trust-building, interdependence, and building a closer relationship between consumers and producers at the Bondens egen Marknad. 2009-07-03 Other NonPeerReviewed application/pdf sv https://stud.epsilon.slu.se/12320/1/hammerand_a_171030.pdf Hammerand, April, 2009. The meaning-making of Bondens egen Marknad, a farmers market organization. UNSPECIFIED, Uppsala. Uppsala: (NL, NJ) > Dept. of Urban and Rural Development (LTJ, LTV) > Dept. of Urban and Rural Development <https://stud.epsilon.slu.se/view/divisions/OID-595.html> urn:nbn:se:slu:epsilon-s-8441 eng
spellingShingle Domestic trade
Hammerand, April
The meaning-making of Bondens egen Marknad, a farmers market organization
title The meaning-making of Bondens egen Marknad, a farmers market organization
title_full The meaning-making of Bondens egen Marknad, a farmers market organization
title_fullStr The meaning-making of Bondens egen Marknad, a farmers market organization
title_full_unstemmed The meaning-making of Bondens egen Marknad, a farmers market organization
title_short The meaning-making of Bondens egen Marknad, a farmers market organization
title_sort meaning-making of bondens egen marknad, a farmers market organization
topic Domestic trade
url https://stud.epsilon.slu.se/12320/
https://stud.epsilon.slu.se/12320/