Utveckling av ett skogsbolags kontaktstrategi
The supply of raw materials has always been an important issue in the Swedish Forest industry. Buying timber from local suppliers is important. To ensure raw materials to their industries the forest company must offer good prices and good business deals to their suppliers. The aims with this work...
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| Formato: | Otro |
| Lenguaje: | sueco sueco |
| Publicado: |
2005
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| Materias: | |
| Acceso en línea: | https://stud.epsilon.slu.se/11546/ |
| _version_ | 1855571893206122496 |
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| author | Prejer, Björn |
| author_browse | Prejer, Björn |
| author_facet | Prejer, Björn |
| author_sort | Prejer, Björn |
| collection | Epsilon Archive for Student Projects |
| description | The supply of raw materials has always been an important issue in the Swedish Forest industry. Buying timber from local suppliers is important. To ensure raw materials to their industries the forest company must offer good prices and good business deals to their suppliers.
The aims with this work are to find out how the contact between private suppliers of raw materials and how the forest company can be developed.
To be able to do a complete study of the problems connecting with this subject a quality interview study has been done. Totally 12 suppliers of raw material was interviewed. Collection of data has been done with 12 different interviews. Just suppliers to one single forest company that are in this study, the suppliers deliver a minimum of 1000m3fub per year and all the suppliers are situated in the middle of Sweden. The basis of the interviews was a SWOT-analyze done together with some of my student colleagues at SLU.
During the work with the interviews, a literature study was done in the subject Silviculture, interview work, business strategy and economy.
The result shows that the form of business agreement between the supplier and the forest company works good. It is important that the business runs smooth and the quality of the thinning or other silvicultural methods is good. Some of the suppliers said that the local contact person from the forest company is more important than the actual company. The suppliers in this study are not sensitive to price fluctuations of pulpwood and timber. They do annual cuttings anyway. The buyer of the forest company has an important role in giving forestry advice to the suppliers, and it is mainly advise in forest and forest economy that the suppliers are interested in. The buyers need to improve their skills in forest economy to be able to give better advice.
The suppliers don't feel that they have full control of the timber from their forest. The accounting of logs delivery must be better.
Good knowledge about the decision situation of the private forest owner, and to give adapted advice to the forest owner, and the buyer can be more successive in his work. |
| format | Otro |
| id | RepoSLU11546 |
| institution | Swedish University of Agricultural Sciences |
| language | Swedish swe |
| publishDate | 2005 |
| publishDateSort | 2005 |
| record_format | eprints |
| spelling | RepoSLU115462017-10-03T09:49:31Z https://stud.epsilon.slu.se/11546/ Utveckling av ett skogsbolags kontaktstrategi Prejer, Björn Forestry - General aspects The supply of raw materials has always been an important issue in the Swedish Forest industry. Buying timber from local suppliers is important. To ensure raw materials to their industries the forest company must offer good prices and good business deals to their suppliers. The aims with this work are to find out how the contact between private suppliers of raw materials and how the forest company can be developed. To be able to do a complete study of the problems connecting with this subject a quality interview study has been done. Totally 12 suppliers of raw material was interviewed. Collection of data has been done with 12 different interviews. Just suppliers to one single forest company that are in this study, the suppliers deliver a minimum of 1000m3fub per year and all the suppliers are situated in the middle of Sweden. The basis of the interviews was a SWOT-analyze done together with some of my student colleagues at SLU. During the work with the interviews, a literature study was done in the subject Silviculture, interview work, business strategy and economy. The result shows that the form of business agreement between the supplier and the forest company works good. It is important that the business runs smooth and the quality of the thinning or other silvicultural methods is good. Some of the suppliers said that the local contact person from the forest company is more important than the actual company. The suppliers in this study are not sensitive to price fluctuations of pulpwood and timber. They do annual cuttings anyway. The buyer of the forest company has an important role in giving forestry advice to the suppliers, and it is mainly advise in forest and forest economy that the suppliers are interested in. The buyers need to improve their skills in forest economy to be able to give better advice. The suppliers don't feel that they have full control of the timber from their forest. The accounting of logs delivery must be better. Good knowledge about the decision situation of the private forest owner, and to give adapted advice to the forest owner, and the buyer can be more successive in his work. Råvaruanskaffning har en nyckelroll inom den Svenska skogsindustrin, där de lokala köpen är en viktig råvarukälla. För att säkerställa sin råvara från de privata leverantörerna måste skogsbolaget erbjuda leverantörerna tjänster och erbjudanden som leverantörerna uppfattar attraktiva. Syftet med detta examensarbete är att skogsbolaget skall kunna utveckla kontakten med sina större privata leverantörer. För att studera och ta fram bakomliggande faktorer för leverantörens agerande samt hindrande och stödjande faktorer användes kvalitativ intervjumetodik. Datainsamling har gjorts genom 12 intervjuer med leverantörer till skogsbolaget. Det är enbart leverantörer till ett och samma skogsbolag som har intervjuats. Samtliga leverantörer levererar över 1000 m3fub/år och finns i Mälardalen. Till grund för intervjuerna har en SWOT-analys använts. En litteraturstudie gjordes i ämnena intervjumetodik, skogshushållning, företagsekonomi och företagsstrategi. Resultatet av intervjuerna visar på att dagens affärsformer för virkesaffärer fungerar bra. Priskänsligheten hos de leverantörer som deltog i studien är förhållandevis låg. Viktigast anses enkelheten i affärsuppgörelsen vara och att de skogliga åtgärderna blir utförda på ett bra sätt. Leverantören anser även i vissa fall att virkesköparen är viktigare än företaget vid val av skogspartner. Att skogsbolaget har möjlighet att betala ut förskottslikvider vid virkesaffärer är viktigt. Det är framför allt de fastighetsägare som nyligen förvärvat sin fastighet som anser detta vara betydelsefullt. Virkesköparen hos skogsbolaget har en viktig roll i sin rådgivande funktion. Den rådgivning som leverantörerna främst efterfrågar är skoglig och skogsekonomisk. Dagens virkesköpare är ofta väl skolade skogligt men behöver öka sin kompetens på den skogsekonomiska sidan. För att underlätta både för leverantör och virkeköpare, måste redovisningen av virkesvolymer och likvider bli bättre och enklare. Genom att sätta sig in i privatskogsägarens beslutsituation och vilka mål leverantören har med sitt skogsbruk kan virkesköparen erbjuda de tjänster som efterfrågas i rätt tid och därigenom bli en bättre inköpare. 2005-06-17 Other NonPeerReviewed application/pdf sv https://stud.epsilon.slu.se/11546/1/prejer_b_171003.pdf Prejer, Björn, 2005. Utveckling av ett skogsbolags kontaktstrategi : en kvalitativ intervjustudie bland större privata virkesleverantörer. UNSPECIFIED, Uppsala. Uppsala: (S) > Dept. of Forest Products <https://stud.epsilon.slu.se/view/divisions/OID-231.html> urn:nbn:se:slu:epsilon-s-7422 swe |
| spellingShingle | Forestry - General aspects Prejer, Björn Utveckling av ett skogsbolags kontaktstrategi |
| title | Utveckling av ett skogsbolags kontaktstrategi |
| title_full | Utveckling av ett skogsbolags kontaktstrategi |
| title_fullStr | Utveckling av ett skogsbolags kontaktstrategi |
| title_full_unstemmed | Utveckling av ett skogsbolags kontaktstrategi |
| title_short | Utveckling av ett skogsbolags kontaktstrategi |
| title_sort | utveckling av ett skogsbolags kontaktstrategi |
| topic | Forestry - General aspects |
| url | https://stud.epsilon.slu.se/11546/ https://stud.epsilon.slu.se/11546/ |