Marknadsundersökning av Claas Lexion tröskor : kapacitet och kundnöjdhet
LEXION is the name of the largest series of combines made by the CLAAS factory in Germany. LEXION was introduced on the Swedish market 1996 and was for sale in Sweden from 1997. LMB have sold over 400 LEXION-combines in Sweden. In cooperation with the Swedish general agency we decided to make a m...
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| Formato: | L3 |
| Lenguaje: | sueco Inglés |
| Publicado: |
SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)
2004
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| Materias: |
| Sumario: | LEXION is the name of the largest series of combines made by the CLAAS factory in
Germany. LEXION was introduced on the Swedish market 1996 and was for sale in Sweden
from 1997. LMB have sold over 400 LEXION-combines in Sweden.
In cooperation with the Swedish general agency we decided to make a market research on the
Swedish LEXION-market. The questionnaire was supposed to give answers about capacity
and technical equipment.
Before I made the questionnaire I studied manuals and combines.
I got 81 answers of about 325 questionnaires. That makes 25 % reply frequency. I had
estimated a larger number of answers. Because of the low reply frequency the results are not
significant in all questions.
The grades are totally quite high and the average of all grades and LEXION-models are 4, 14
out of five. |
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