ISO 14063
The enterprises of today are beginning to realize that environmental issues are a important part of their activity. Companies and organizations are expected to a greater extent communicate their environmental work to the world surrounding them in a trustworthy and structured way. Lack of information...
| Autores principales: | , |
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| Formato: | Otro |
| Lenguaje: | sueco sueco |
| Publicado: |
2005
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| Materias: | |
| Acceso en línea: | https://stud.epsilon.slu.se/11015/ |
| _version_ | 1855571793330307072 |
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| author | Ahn, Therese von Wikström, Charlotte |
| author_browse | Ahn, Therese von Wikström, Charlotte |
| author_facet | Ahn, Therese von Wikström, Charlotte |
| author_sort | Ahn, Therese von |
| collection | Epsilon Archive for Student Projects |
| description | The enterprises of today are beginning to realize that environmental issues are a important part of their activity. Companies and organizations are expected to a greater extent communicate their environmental work to the world surrounding them in a trustworthy and structured way. Lack of information or information that is incorrect may bring farreaching consequences. Communication is mentioned in several of the ISO 14001-standards. But what is missing is a guideline how companies should act to create and be sure of the quality of the data that can be used in the environmental communication. There are a lot of report standards but little is said about how the company should conduct their environmental communication. The companies have, many times, not identified their stakeholders to create a picture of what the stakeholders demand. Furthermore, the dialogue with their stakeholders is occurring without planning or any preparation. In the year of 2000, a new ISO standard was created, which was named ISO 14063. It provides a guideline for environmental communication.
The aim of the master's thesis is to examine in what way the new standard, ISO 14063, can guidance in their environmental communication efforts. Questions of special interest are; is the standard needed? Can the new standard give companies any new benefits such as economic profit or reduced costs? Will companies be able to use it in their daily work? Can the standard help companies to improve their dialogue with the surrounding world?
A selection of ten companies in five different branches has been done for the interviews about environmental communication. The questions are asked about the content of the ISO 14063 standard, but they do not go in to it directly except for one question. Because none of the companies have had the time to read the standard or worked with it yet. One interview has been conducted in each company, except for some cases when we had to complement with another contact in the same company.
Our study led to the following conclusions: One driving force for the standard is that it is a guideline and not a standard of demands. Another driving force is that the companies need to improve their environmental communication to reach out with the right message to their stakeholders. We consider the standard as needed, because the companies express an interest for it and they lack in their identification of strategic stakeholders. The future benefits for the companies lie in that the companies have a need to improve their environmental communication to receive economic profits. The companies can reduce their costs by being aware and honest in their communication, which avoids misunderstandings. We believe that the standard will be used by the companies in their daily work without any great costs. We also believe that the standard can be a good help for the companies to improve their dialogue with the surrounding world thanks to the fact that it is a guideline. The companies can use the parts of the standard that is necessary in different situations. A successful creation of a sustainable environment requires the interplay between markets. Profitability and environment must be balanced, and the condition for this balance is a good communication. |
| format | Otro |
| id | RepoSLU11015 |
| institution | Swedish University of Agricultural Sciences |
| language | Swedish swe |
| publishDate | 2005 |
| publishDateSort | 2005 |
| record_format | eprints |
| spelling | RepoSLU110152017-09-18T12:08:42Z https://stud.epsilon.slu.se/11015/ ISO 14063 Ahn, Therese von Wikström, Charlotte Economics and management The enterprises of today are beginning to realize that environmental issues are a important part of their activity. Companies and organizations are expected to a greater extent communicate their environmental work to the world surrounding them in a trustworthy and structured way. Lack of information or information that is incorrect may bring farreaching consequences. Communication is mentioned in several of the ISO 14001-standards. But what is missing is a guideline how companies should act to create and be sure of the quality of the data that can be used in the environmental communication. There are a lot of report standards but little is said about how the company should conduct their environmental communication. The companies have, many times, not identified their stakeholders to create a picture of what the stakeholders demand. Furthermore, the dialogue with their stakeholders is occurring without planning or any preparation. In the year of 2000, a new ISO standard was created, which was named ISO 14063. It provides a guideline for environmental communication. The aim of the master's thesis is to examine in what way the new standard, ISO 14063, can guidance in their environmental communication efforts. Questions of special interest are; is the standard needed? Can the new standard give companies any new benefits such as economic profit or reduced costs? Will companies be able to use it in their daily work? Can the standard help companies to improve their dialogue with the surrounding world? A selection of ten companies in five different branches has been done for the interviews about environmental communication. The questions are asked about the content of the ISO 14063 standard, but they do not go in to it directly except for one question. Because none of the companies have had the time to read the standard or worked with it yet. One interview has been conducted in each company, except for some cases when we had to complement with another contact in the same company. Our study led to the following conclusions: One driving force for the standard is that it is a guideline and not a standard of demands. Another driving force is that the companies need to improve their environmental communication to reach out with the right message to their stakeholders. We consider the standard as needed, because the companies express an interest for it and they lack in their identification of strategic stakeholders. The future benefits for the companies lie in that the companies have a need to improve their environmental communication to receive economic profits. The companies can reduce their costs by being aware and honest in their communication, which avoids misunderstandings. We believe that the standard will be used by the companies in their daily work without any great costs. We also believe that the standard can be a good help for the companies to improve their dialogue with the surrounding world thanks to the fact that it is a guideline. The companies can use the parts of the standard that is necessary in different situations. A successful creation of a sustainable environment requires the interplay between markets. Profitability and environment must be balanced, and the condition for this balance is a good communication. Dagens företag börjar i allt större utsträckning inse att miljö är en viktig del i deras verksamhet. Företag och organisationer förväntas i allt högre utsträckning kommunicera sitt miljöarbete till omvärlden på ett trovärdigt och strukturerat sätt. Brist på information eller information som är felaktig kan få långtgående konsekvenser för en organisation. Kommunikation berörs i flera av standarderna i ISO 14001-serien. Det saknas däremot en vägledning hur företag bör gå tillväga för att ta fram och kvalitetssäkra data som senare kan användas i miljökommunikationen. Det finns många olika rapportstandarder, men ingen som konkret handlar om hur företaget ska gå tillväga i sin miljökommunikation. Företagen har många gånger inte identifierat sina intressenter och skapat sig en bild av vad dessa efterfrågar. Dessutom sker många gånger företagens dialog med intressenterna oplanerat utan några förberedelser. År 2000 togs en ny ISO-standard fram, vilken kom att kallas ISO 14063 och behandlar ämnet miljökommunikation. Syftet med examensarbetet är att undersöka på vilket sätt standarden ISO 14063 kan ge företagen nya drivkrafter. Frågor av speciellt intresse är då; Behövs standarden? Kan den nya standarden ge företag någon ny nytta som ekonomiska vinster eller minskade kostnader? Kommer den att kunna användas av företagen i deras dagliga arbete? Kan standarden hjälpa företaget att förbättra sin dialog med omvärlden? Ett urval på tio företag i fem olika branscher gjordes för intervjuerna kring miljökommunikation. Frågorna är ställda kring upplägget av ISO 14063-standarden men går inte in direkt på den, utom i en fråga, eftersom nästan inget företag har hunnit sätt sig in i standarden, eller arbetat efter den ännu. Det har gjorts en intervju i varje företag utom i ett par fall då det behövts komplettera med en annan kontaktperson inom samma företag. Vår studie ledde fram till följande slutsatser: En drivkraft för standarden ligger i att den är en guideline och inte en kravstandard. En annan drivkraft är att företagen behöver förbättra sin miljökommunikation för att nå ut med rätt budskap till sina intressenter. Vi anser att standarden behövs, eftersom företagen uttrycker ett intresse för den och brister i sin identifiering av intressenter. Den framtida nyttan för företagen ligger i att företagen har ett behov av att förbättra sin miljökommunikation för att bl a öka sina ekonomiska vinster. Företagen kan minska sina kostnader genom att de är medvetna och ärliga i sin kommunikation, vilket gör att missförstånd undviks. Vi tror att standarden kommer att kunna användas av företagen i deras dagliga arbete utan att detta medför några större merkostnader. Vi tror även att standarden kan vara till god hjälp för företagen att förbättra sin dialog med omvärlden tack vare att det är en guideline. Företagen kan använda de delar av standarden som känns relevanta i olika situationer. För att vi skall lyckas skapa ett hållbart samhälle så måste samspelet mellan marknad, lönsamhet och miljö fungera, grundbultarna i detta är då en god kommunikation. 2005-11-07 Other NonPeerReviewed application/pdf sv https://stud.epsilon.slu.se/11015/1/vonahn_t_wikstrom_c_170918.pdf Ahn, Therese von and Wikström, Charlotte, 2005. ISO 14063 : drivkrafter och mervärden för miljökommunikation. UNSPECIFIED, Uppsala. Uppsala: (NL, NJ) > Dept. of Economics <https://stud.epsilon.slu.se/view/divisions/OID-510.html> urn:nbn:se:slu:epsilon-s-6937 swe |
| spellingShingle | Economics and management Ahn, Therese von Wikström, Charlotte ISO 14063 |
| title | ISO 14063 |
| title_full | ISO 14063 |
| title_fullStr | ISO 14063 |
| title_full_unstemmed | ISO 14063 |
| title_short | ISO 14063 |
| title_sort | iso 14063 |
| topic | Economics and management |
| url | https://stud.epsilon.slu.se/11015/ https://stud.epsilon.slu.se/11015/ |