Is "co-operative" a valuable element in market communication?
The dairy industry has met increasing competition in recent years. The companies must have an clear profile to possess a strong market position. Branding is important and product development and differentiation have increased. This thesis studies the question whether co-operative firms can use their...
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| Formato: | Otro |
| Lenguaje: | sueco Inglés |
| Publicado: |
2005
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| Acceso en línea: | https://stud.epsilon.slu.se/10964/ |