Smart konsumtion
We are more aware than ever about our impact on the common environment and the world's population. Consumption awareness can be one way to take social and environmental responsibility. This study aims to examine young adults' (19-30 years) attitudes toward consumption awareness in Sweden. Consumptio...
| Autores principales: | , , |
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| Formato: | Otro |
| Lenguaje: | sueco sueco |
| Publicado: |
2008
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| Materias: | |
| Acceso en línea: | https://stud.epsilon.slu.se/10914/ |
| _version_ | 1855571774449647616 |
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| author | Arvidsson, Rebecka Holst, Madeleine Nyström, Erika |
| author_browse | Arvidsson, Rebecka Holst, Madeleine Nyström, Erika |
| author_facet | Arvidsson, Rebecka Holst, Madeleine Nyström, Erika |
| author_sort | Arvidsson, Rebecka |
| collection | Epsilon Archive for Student Projects |
| description | We are more aware than ever about our impact on the common environment and the world's population. Consumption awareness can be one way to take social and environmental responsibility. This study aims to examine young adults' (19-30 years) attitudes toward consumption awareness in Sweden. Consumption awareness is treated in this study as the consumption of environmental and fair-trade labeled products that have been certified of a third party. The study is limited to everyday commodities, which in this case is groceries, household consumables and clothing. To get an accurate understanding of young adult attitudes both qualitative and quantitative methods were used. The study is based on in-depth interviews with focus groups as well as a questionnaire survey. Initially, in-depth interviews were conducted to later be used as a basis for our focus group discussions. In order to reach a larger population, a questionnaire was used as a complement to the two previous methods. The combination of these three methods is referred to as triangulation and is used to give a broader and more accurate representation of the examined subject matter. Because of the relatively dynamic market developments and un-researched subject, the study is of an exploratory nature. The results can not be generalized; they only give a thorough representation of the participants' attitudes.
The results demonstrate that the main influencing factors on young adults' attitudes towards environmental and fair-trade labeled products are; social debate, media and people in the immediate surroundings. The study also demonstrates that young adults have difficulties linking their consumption and its effects on environmental and/or social relations in the world. Confusion concerning what the different labels stand for was also detected. The majority of the participants experienced that they had not enough information in order to form a balanced attitude. Despite this, the results indicate that young adults generally have a positive attitude towards environmental and fair-trade labeled products. |
| format | Otro |
| id | RepoSLU10914 |
| institution | Swedish University of Agricultural Sciences |
| language | Swedish swe |
| publishDate | 2008 |
| publishDateSort | 2008 |
| record_format | eprints |
| spelling | RepoSLU109142017-09-21T08:29:17Z https://stud.epsilon.slu.se/10914/ Smart konsumtion Arvidsson, Rebecka Holst, Madeleine Nyström, Erika Consumer economics We are more aware than ever about our impact on the common environment and the world's population. Consumption awareness can be one way to take social and environmental responsibility. This study aims to examine young adults' (19-30 years) attitudes toward consumption awareness in Sweden. Consumption awareness is treated in this study as the consumption of environmental and fair-trade labeled products that have been certified of a third party. The study is limited to everyday commodities, which in this case is groceries, household consumables and clothing. To get an accurate understanding of young adult attitudes both qualitative and quantitative methods were used. The study is based on in-depth interviews with focus groups as well as a questionnaire survey. Initially, in-depth interviews were conducted to later be used as a basis for our focus group discussions. In order to reach a larger population, a questionnaire was used as a complement to the two previous methods. The combination of these three methods is referred to as triangulation and is used to give a broader and more accurate representation of the examined subject matter. Because of the relatively dynamic market developments and un-researched subject, the study is of an exploratory nature. The results can not be generalized; they only give a thorough representation of the participants' attitudes. The results demonstrate that the main influencing factors on young adults' attitudes towards environmental and fair-trade labeled products are; social debate, media and people in the immediate surroundings. The study also demonstrates that young adults have difficulties linking their consumption and its effects on environmental and/or social relations in the world. Confusion concerning what the different labels stand for was also detected. The majority of the participants experienced that they had not enough information in order to form a balanced attitude. Despite this, the results indicate that young adults generally have a positive attitude towards environmental and fair-trade labeled products. Vi är mer medvetna än någonsin om vår påverkan på den gemensamma miljön och på människor i vår omgivning. Ett sätt att ta socialt- och miljömässigt ansvar är genom smart konsumtion. Den här studien syftar till att undersöka unga vuxnas (19-30 år) attityd till smart konsumtion i Sverige. Smart konsumtion behandlas i studien som konsumtion av miljö- och rättvisemärkta produkter som är certifierade av en tredje part. Studien begränsas vidare till att enbart behandla dagligvaror, i detta fall livsmedel, lättare hushållsartiklar och kläder. För att undersöka syftet i arbetet har både kvalitativa och kvantitativa metoder används. Studien baseras främst på tre olika insamlingsmetoder; djupintervjuer, fokusgrupper samt en enkätundersökning. Inledningsvis genomfördes djupintervjuer vilka låg till grund för fokusgrupperna. Enkäterna byggde i sin tur på de två föregående metoderna och användes för att nå en större population. Kombinationen av dessa tre metoder kallas triangulering och används i avsikt att ge en mer nyanserad och rättvis bild av det undersökta ämnet. På grund av att ämnesområdet är relativt outforskat så är studien av en explorativ natur. Resultaten går inte att generalisera utan ger enbart en detaljerad bild av de medverkandes attityder. Resultaten påvisar att de faktorer som främst påverkar unga vuxnas attityd, gentemot miljöoch rättvisemärkta produkter, var samhällsdebatten, media och människor i den närmsta omgivningen. Studien visar även att unga vuxna har svårt att se en koppling mellan sin konsumtion och påverkan på miljön och/eller sociala förhållanden i världen. Det förekom även en viss förvirring kring vad de olika märkningarna står för. Flertalet respondenter upplevde att de hade för lite information för att kunna skaffa sig en balanserad attityd. Trots detta pekar resultaten på att de unga vuxna generellt är positivt inställda till dessa produkter. 2008-06-05 Other NonPeerReviewed application/pdf sv https://stud.epsilon.slu.se/10914/1/arvidsson_et_al_170921.pdf Arvidsson, Rebecka and Holst, Madeleine and Nyström, Erika, 2008. Smart konsumtion : unga vuxnas attityd till miljö- och rättvisemärkta produkter. UNSPECIFIED, Uppsala. Uppsala: (NL, NJ) > Dept. of Economics <https://stud.epsilon.slu.se/view/divisions/OID-510.html> urn:nbn:se:slu:epsilon-s-7042 swe |
| spellingShingle | Consumer economics Arvidsson, Rebecka Holst, Madeleine Nyström, Erika Smart konsumtion |
| title | Smart konsumtion |
| title_full | Smart konsumtion |
| title_fullStr | Smart konsumtion |
| title_full_unstemmed | Smart konsumtion |
| title_short | Smart konsumtion |
| title_sort | smart konsumtion |
| topic | Consumer economics |
| url | https://stud.epsilon.slu.se/10914/ https://stud.epsilon.slu.se/10914/ |