Marketing of fast moving consumer goods : a study of viral videos with forest-related products
The traditional forest industry is facing a change. Not only is the forest industry changing, also the world is changing in terms of threats of the implementation of new trade barriers and how companies are using marketing. Viral marketing is one of the new marketing tools that could be a solution f...
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| Format: | H2 |
| Language: | Inglés Swedish |
| Published: |
SLU/Dept. of Forest Products
2017
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