Ursprungs- och kvalitetsmärkningens betydelse för konsumentens val av krukväxter

This essay has been made on behalf of the co-operative society Mäster Grön, which is selling ornamental plants to retailers in Sweden. The aim of this study has been to find out what added value Mäster Grön gets from their co-branding with the Swedish Seal of quality. The main topic of discussion wa...

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Bibliographic Details
Main Author: Liljedahl, Sara
Format: First cycle, G1E
Language:Swedish
Swedish
Published: 2010
Subjects:
Online Access:https://stud.epsilon.slu.se/1061/

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