Macroprocess 02 Communication and Image

Macroprocess 02 Communication and Image

The Macroprocess 02 Communication and Image aims to “Guarantee the development of an organizational image consistent with IICA's strategy and identity, by communicating effectively with key groups to increase awareness about IICA and to enhance its visibility and reputation”. Scope: Hemispheri...

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Bibliographic Details
Main Author: Organizational Design Division
Format: Manual
Language:Inglés
Published: Carlos Figueroa Picado 2020
Subjects:
Processes
Communication
Institutional Image
Medium and Content Channels Plan
Diffusion
Dissemination
Audiovisual and written production
Organizational units
Communication policy
Target audience
Key public
Technical team
Communication mechanisms
Communication channels
Press kit
Graphic identity
Graphic line
Sede Central
Online Access:https://repositorio.iica.int/handle/11324/8701
Description
Summary:The Macroprocess 02 Communication and Image aims to “Guarantee the development of an organizational image consistent with IICA's strategy and identity, by communicating effectively with key groups to increase awareness about IICA and to enhance its visibility and reputation”. Scope: Hemispheric level. Technical-regulatory actions at hemispheric level. Centralization at strategic levels at Headquarters. Decentralization at the tactical and operational levels by region and country.

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