Macroprocess 02 Institutional Communication and Projection

Macroprocess 02 Institutional Communication and Projection

The Macroprocess 02 Communication and Image aims to “Guarantee the development of an organizational image consistent with IICA's strategy and identity, by communicating effectively with key groups to increase awareness about IICA and to enhance its visibility and reputation”. Scope: Hemispheri...

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Detalles Bibliográficos
Autor principal: Organizational Design Division
Formato: Manual
Lenguaje:Inglés
Publicado: Instituto Interamericano de Cooperación para la Agricultura (IICA) 2020
Materias:
Processes
Communication
Institutional Image
Medium and Content Channels Plan
Diffusion
Dissemination
Audiovisual and written production
Organizational units
Communication policy
Target audience
Key public
Technical team
Communication mechanisms
Communication channels
Press kit
Graphic identity
Graphic line
Sede Central
Acceso en línea:https://bdigital.zamorano.edu/handle/11324/8701
Descripción
Sumario:The Macroprocess 02 Communication and Image aims to “Guarantee the development of an organizational image consistent with IICA's strategy and identity, by communicating effectively with key groups to increase awareness about IICA and to enhance its visibility and reputation”. Scope: Hemispheric level. Technical-regulatory actions at hemispheric level. Centralization at strategic levels at Headquarters. Decentralization at the tactical and operational levels by region and country.

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