On the perils of environmentally friendly alternatives

Environmentally friendly alternatives (EFA) are touted as a key component of a transition towards lowering the impact of human activity on the environment. Still, the environmental costs of these technologies are seldom null; they are simply less environmentally damaging than existing options. In th...

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Autor principal: Lanza, Gracia
Formato: Artículo
Lenguaje:Inglés
Publicado: Elsevier 2025
Materias:
Acceso en línea:https://repositorio.catie.ac.cr/handle/11554/12799
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author Lanza, Gracia
author_browse Lanza, Gracia
author_facet Lanza, Gracia
author_sort Lanza, Gracia
collection Repositorio CATIE
description Environmentally friendly alternatives (EFA) are touted as a key component of a transition towards lowering the impact of human activity on the environment. Still, the environmental costs of these technologies are seldom null; they are simply less environmentally damaging than existing options. In this paper, we investigate consumer behavior when an EFA is introduced. Using a carefully constructed field experimental design, we look at plastic bags vis-a-vis biodegradable (bio) bags, when the latter are offered for free versus at a price. Moreover, we explore offering costly biodegradable bags as part of the default choice. We find that giving away the bio bags for free results in a large behavioral rebound effect, resulting in a substantial increase in the total number of bags. Setting a small, rather symbolic price offsets this rebound effect completely. Interestingly, when the bio bag is offered as a default, the behavioral rebound remains. Our results lead us to conclude against providing these EFA for free and to caution against the use of subsidies to promote their uptake.
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spelling RepoCATIE127992025-05-14T22:53:20Z On the perils of environmentally friendly alternatives Lanza, Gracia Plastic pollution Behavioral rebound effect Field experiment Sede Central ODS 13 - Acción por el clima Environmentally friendly alternatives (EFA) are touted as a key component of a transition towards lowering the impact of human activity on the environment. Still, the environmental costs of these technologies are seldom null; they are simply less environmentally damaging than existing options. In this paper, we investigate consumer behavior when an EFA is introduced. Using a carefully constructed field experimental design, we look at plastic bags vis-a-vis biodegradable (bio) bags, when the latter are offered for free versus at a price. Moreover, we explore offering costly biodegradable bags as part of the default choice. We find that giving away the bio bags for free results in a large behavioral rebound effect, resulting in a substantial increase in the total number of bags. Setting a small, rather symbolic price offsets this rebound effect completely. Interestingly, when the bio bag is offered as a default, the behavioral rebound remains. Our results lead us to conclude against providing these EFA for free and to caution against the use of subsidies to promote their uptake. 2025-05-13T21:57:20Z 2025-05-13T21:57:20Z 2024-03-06 Artículo https://repositorio.catie.ac.cr/handle/11554/12799 openAccess en Journal of Environmental Economics and Management https://doi.org/10.1016/j.jeem.2024.102967 12 páginas application/pdf Elsevier
spellingShingle Plastic pollution
Behavioral rebound effect
Field experiment
Sede Central
ODS 13 - Acción por el clima
Lanza, Gracia
On the perils of environmentally friendly alternatives
title On the perils of environmentally friendly alternatives
title_full On the perils of environmentally friendly alternatives
title_fullStr On the perils of environmentally friendly alternatives
title_full_unstemmed On the perils of environmentally friendly alternatives
title_short On the perils of environmentally friendly alternatives
title_sort on the perils of environmentally friendly alternatives
topic Plastic pollution
Behavioral rebound effect
Field experiment
Sede Central
ODS 13 - Acción por el clima
url https://repositorio.catie.ac.cr/handle/11554/12799
work_keys_str_mv AT lanzagracia ontheperilsofenvironmentallyfriendlyalternatives