| Summary: | Training the employees is a very important function of an institution in order to develop its activities and accomplish fixed objectives. Training should be formulate according to the institution's aims, the specific needs of its employees and availability of resources. Considering these aspects, the ICA's Diffusion Division searching the correct way of transfering the adequate technology to the producers to help them in the solution of their production problems, carried out this research with the objective of determing the level of communication knowledge owned by the technicians in charge of the transfer of technology, as well as to decide on the media through which they would prefer to be trained. At random, 784 employees (40.4%) out of 2.581 professionals and auxiliaries belonging to the nine branches of the ICA's research and Development Submanagement, tilled out a questionary which provided the desired information. The analysis of the gathered data showed that 67.5% require the technical support from the Diftusion Division to do their work. Also they asked for training on communication planing and media production, and expressed their preference for courses as the best way to be trained. Although the interviewed recognize that they have some knowledge on communication, most of them (62.2%) considerer it to be rather low.
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