Effect of Pulp Pigmentation Intensity on Consumer Acceptance of New Blood Mandarins: A Cross-Cultural Study in Spain and Italy
One of the current objectives of different citrus breeding programmes is obtaining new pigmented mandarins. This study investigates to what extent consumer preferences, expectations and purchase intention are affected by the appearance of new mandarins, specifically pulp pigmentation intensity. Four...
| Autores principales: | , , , |
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| Formato: | Artículo |
| Lenguaje: | Inglés |
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MDPI
2023
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| Acceso en línea: | https://hdl.handle.net/20.500.11939/8549 https://www.mdpi.com/2073-4395/12/12/3058 |
| _version_ | 1855492512087539712 |
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| author | Giménez-Sanchís, Adrián Pons-Gómez, Ana Farina, Vittorio Besada, Cristina |
| author_browse | Besada, Cristina Farina, Vittorio Giménez-Sanchís, Adrián Pons-Gómez, Ana |
| author_facet | Giménez-Sanchís, Adrián Pons-Gómez, Ana Farina, Vittorio Besada, Cristina |
| author_sort | Giménez-Sanchís, Adrián |
| collection | ReDivia |
| description | One of the current objectives of different citrus breeding programmes is obtaining new pigmented mandarins. This study investigates to what extent consumer preferences, expectations and purchase intention are affected by the appearance of new mandarins, specifically pulp pigmentation intensity. Four hundred consumers from both Italy and Spain (800 in all) participated in the study. In each country, half were informed about the healthy properties of the anthocyanins responsible for red pulp colouration, while the other half were not. Italians more readily accepted new mandarin varieties than Spaniards, which was linked to them being more familiar with blood oranges. In Italy, both slight-and medium-pigmented mandarins were well-accepted. Spanish consumers preferred the slight-pigmented variety. The most intense pigmented varieties were not well-accepted in either country. Health-related information positively affected Spaniards’ consumer response but did not modify that of Italians. A halo effect was detected in Spain, where health-related information positively affected mandarin appearance liking and its expected taste liking. Consumer perception that new varieties were unnatural was identified as a consumption barrier, mainly in Spain. Blood orange familiarity and health claims are revealed as conditioning factors for consumer response to pigmented mandarins. Interventions should be made to inform consumers that these varieties are obtained by conventional breeding and not by transgenic technology. Future studies should evaluate consumer response to other sensory characteristics, such as odour, taste and texture. |
| format | Artículo |
| id | ReDivia8549 |
| institution | Instituto Valenciano de Investigaciones Agrarias (IVIA) |
| language | Inglés |
| publishDate | 2023 |
| publishDateRange | 2023 |
| publishDateSort | 2023 |
| publisher | MDPI |
| publisherStr | MDPI |
| record_format | dspace |
| spelling | ReDivia85492025-04-25T14:49:05Z Effect of Pulp Pigmentation Intensity on Consumer Acceptance of New Blood Mandarins: A Cross-Cultural Study in Spain and Italy Giménez-Sanchís, Adrián Pons-Gómez, Ana Farina, Vittorio Besada, Cristina Health claim Familiarity Natural First choice Purchase intentions Consumption barrier Blood mandarines New varities E73 Consumer economics F30 Plant genetics and breeding Q04 Food composition Consumer preferences Pigmentation Health foods One of the current objectives of different citrus breeding programmes is obtaining new pigmented mandarins. This study investigates to what extent consumer preferences, expectations and purchase intention are affected by the appearance of new mandarins, specifically pulp pigmentation intensity. Four hundred consumers from both Italy and Spain (800 in all) participated in the study. In each country, half were informed about the healthy properties of the anthocyanins responsible for red pulp colouration, while the other half were not. Italians more readily accepted new mandarin varieties than Spaniards, which was linked to them being more familiar with blood oranges. In Italy, both slight-and medium-pigmented mandarins were well-accepted. Spanish consumers preferred the slight-pigmented variety. The most intense pigmented varieties were not well-accepted in either country. Health-related information positively affected Spaniards’ consumer response but did not modify that of Italians. A halo effect was detected in Spain, where health-related information positively affected mandarin appearance liking and its expected taste liking. Consumer perception that new varieties were unnatural was identified as a consumption barrier, mainly in Spain. Blood orange familiarity and health claims are revealed as conditioning factors for consumer response to pigmented mandarins. Interventions should be made to inform consumers that these varieties are obtained by conventional breeding and not by transgenic technology. Future studies should evaluate consumer response to other sensory characteristics, such as odour, taste and texture. 2023-03-03T11:23:32Z 2023-03-03T11:23:32Z 2022 article publishedVersion Giménez-Sanchis, A., Pons-Gómez, A., Farina, V. & Besada, C. (2022). Effect of Pulp Pigmentation Intensity on Consumer Acceptance of New Blood Mandarins: A Cross-Cultural Study in Spain and Italy. Agronomy, 12(12), 3058. 2073-4395 (eISSN) https://hdl.handle.net/20.500.11939/8549 10.3390/agronomy12123058 https://www.mdpi.com/2073-4395/12/12/3058 en Authors Adrián Giménez-Sanchis and Ana Pons-Gómez wish to thank the Regional Ministry of Innovation, Universities, Science, and Digital Society (Generalitat Valenciana) for the financial support of their contracts (FDEGENT/2020/004 and EDGJID-2021-252). Author Cristina Besada thanks the same Ministry for the financial support of the investigation performed in Italy, BEST/2021/012. This study was funded by the European Regional Development Fund (ERDF) of the Generalitat Valenciana (IVIA project number 52201). Info:eu-repo/grantAgreement/ERDF/PCV 2021-2027/52201 Attribution-NonCommercial-NoDerivatives 4.0 Internacional http://creativecommons.org/licenses/by-nc-nd/4.0/ openAccess MDPI electronico |
| spellingShingle | Health claim Familiarity Natural First choice Purchase intentions Consumption barrier Blood mandarines New varities E73 Consumer economics F30 Plant genetics and breeding Q04 Food composition Consumer preferences Pigmentation Health foods Giménez-Sanchís, Adrián Pons-Gómez, Ana Farina, Vittorio Besada, Cristina Effect of Pulp Pigmentation Intensity on Consumer Acceptance of New Blood Mandarins: A Cross-Cultural Study in Spain and Italy |
| title | Effect of Pulp Pigmentation Intensity on Consumer Acceptance of New Blood Mandarins: A Cross-Cultural Study in Spain and Italy |
| title_full | Effect of Pulp Pigmentation Intensity on Consumer Acceptance of New Blood Mandarins: A Cross-Cultural Study in Spain and Italy |
| title_fullStr | Effect of Pulp Pigmentation Intensity on Consumer Acceptance of New Blood Mandarins: A Cross-Cultural Study in Spain and Italy |
| title_full_unstemmed | Effect of Pulp Pigmentation Intensity on Consumer Acceptance of New Blood Mandarins: A Cross-Cultural Study in Spain and Italy |
| title_short | Effect of Pulp Pigmentation Intensity on Consumer Acceptance of New Blood Mandarins: A Cross-Cultural Study in Spain and Italy |
| title_sort | effect of pulp pigmentation intensity on consumer acceptance of new blood mandarins a cross cultural study in spain and italy |
| topic | Health claim Familiarity Natural First choice Purchase intentions Consumption barrier Blood mandarines New varities E73 Consumer economics F30 Plant genetics and breeding Q04 Food composition Consumer preferences Pigmentation Health foods |
| url | https://hdl.handle.net/20.500.11939/8549 https://www.mdpi.com/2073-4395/12/12/3058 |
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