Popularity in Social Networks. The Case of Argentine Beekeeping Production Entities
The context of the COVID pandemic has accelerated the pace of the digitalization of society, especially of its business fabric. Among the various applications offered by the Internet, social networking platforms have been identified as powerful tools that organizations have at their disposal for the...
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| Format: | Artículo |
| Language: | Inglés |
| Published: |
MDPI
2022
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.12123/12061 https://www.mdpi.com/2077-0472/11/8/694 https://doi.org/10.3390/agriculture11080694 |
| _version_ | 1855484901925584896 |
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| author | Andrieu, Jimena Fernández-Uclés, Domingo Mozas-Moral, Adoración Bernal-Jurado, Enrique |
| author_browse | Andrieu, Jimena Bernal-Jurado, Enrique Fernández-Uclés, Domingo Mozas-Moral, Adoración |
| author_facet | Andrieu, Jimena Fernández-Uclés, Domingo Mozas-Moral, Adoración Bernal-Jurado, Enrique |
| author_sort | Andrieu, Jimena |
| collection | INTA Digital |
| description | The context of the COVID pandemic has accelerated the pace of the digitalization of society, especially of its business fabric. Among the various applications offered by the Internet, social networking platforms have been identified as powerful tools that organizations have at their disposal for the development of their online business activities. This is due to the closeness and trust generated by word-of-mouth communication. In this context, the aim of this article is to identify which organizational characteristics are directly related to popularity on social networks, measured by the number of followers on these accounts. In order to achieve this objective, the Argentinean beekeeping organizations have been taken as a case study and the fuzzy set Qualitative Comparative Analysis method has been used. The results obtained allow us to validate the different organizational factors which, beyond the use of Facebook itself, lead to better results for the organizations in their social network strategies. These factors include their cooperative nature, localization, environmental sensitivity and presence on other digital platforms. |
| format | Artículo |
| id | INTA12061 |
| institution | Instituto Nacional de Tecnología Agropecuaria (INTA -Argentina) |
| language | Inglés |
| publishDate | 2022 |
| publishDateRange | 2022 |
| publishDateSort | 2022 |
| publisher | MDPI |
| publisherStr | MDPI |
| record_format | dspace |
| spelling | INTA120612022-06-09T14:06:16Z Popularity in Social Networks. The Case of Argentine Beekeeping Production Entities Andrieu, Jimena Fernández-Uclés, Domingo Mozas-Moral, Adoración Bernal-Jurado, Enrique Apicultura Asociaciones de Apicultura Redes Sociales Argentina Apiculture Beekeepers' Associations Social Networks Beekeeping The context of the COVID pandemic has accelerated the pace of the digitalization of society, especially of its business fabric. Among the various applications offered by the Internet, social networking platforms have been identified as powerful tools that organizations have at their disposal for the development of their online business activities. This is due to the closeness and trust generated by word-of-mouth communication. In this context, the aim of this article is to identify which organizational characteristics are directly related to popularity on social networks, measured by the number of followers on these accounts. In order to achieve this objective, the Argentinean beekeeping organizations have been taken as a case study and the fuzzy set Qualitative Comparative Analysis method has been used. The results obtained allow us to validate the different organizational factors which, beyond the use of Facebook itself, lead to better results for the organizations in their social network strategies. These factors include their cooperative nature, localization, environmental sensitivity and presence on other digital platforms. EEA San Juan Fil: Andrieu, Jimena. Instituto Nacional de Tecnología Agropecuaria (INTA). Estación Experimental Agropecuaria San Juan; Argentina. Fil: Andrieu, Jimena. Universidad Nacional de San Juan; Argentina. Fil: Fernández-Uclés, Domingo. University of Jaén. Faculty of Social and Legal Sciences. Department of Business Organization, Marketing and Sociology; España Fil: Mozas-Moral, Adoración. University of Jaén. Faculty of Social and Legal Sciences. Department of Business Organization, Marketing and Sociology; España Fil: Bernal-Jurado, Enrique. University of Jaén. Faculty of Social and Legal Sciences. Department of Economics; España 2022-06-09T14:01:08Z 2022-06-09T14:01:08Z 2021-08 info:ar-repo/semantics/artículo info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion http://hdl.handle.net/20.500.12123/12061 https://www.mdpi.com/2077-0472/11/8/694 2077-0472 https://doi.org/10.3390/agriculture11080694 eng info:eu-repo/semantics/openAccess http://creativecommons.org/licenses/by-nc-sa/4.0/ Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0) application/pdf Argentina .......... (nation) (World, South America) 7006477 MDPI Agriculture 11 (8) : 694 (August 2021) |
| spellingShingle | Apicultura Asociaciones de Apicultura Redes Sociales Argentina Apiculture Beekeepers' Associations Social Networks Beekeeping Andrieu, Jimena Fernández-Uclés, Domingo Mozas-Moral, Adoración Bernal-Jurado, Enrique Popularity in Social Networks. The Case of Argentine Beekeeping Production Entities |
| title | Popularity in Social Networks. The Case of Argentine Beekeeping Production Entities |
| title_full | Popularity in Social Networks. The Case of Argentine Beekeeping Production Entities |
| title_fullStr | Popularity in Social Networks. The Case of Argentine Beekeeping Production Entities |
| title_full_unstemmed | Popularity in Social Networks. The Case of Argentine Beekeeping Production Entities |
| title_short | Popularity in Social Networks. The Case of Argentine Beekeeping Production Entities |
| title_sort | popularity in social networks the case of argentine beekeeping production entities |
| topic | Apicultura Asociaciones de Apicultura Redes Sociales Argentina Apiculture Beekeepers' Associations Social Networks Beekeeping |
| url | http://hdl.handle.net/20.500.12123/12061 https://www.mdpi.com/2077-0472/11/8/694 https://doi.org/10.3390/agriculture11080694 |
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