Awareness exposure and technology adoption: the case of orange-fleshed sweetpotato in West Africa.
Commonly used innovation adoption models indirectly assume homogenous information flow across farmers, which is often not the case. For new and or not well known technologies such as Orange-fleshed sweetpotato (OFSP) varieties, awareness exposure plays an important role in farmers’ decision to adopt...
| Main Authors: | , , , |
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| Format: | Conference Paper |
| Language: | Inglés |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/99134 |
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