Motivations and cognitive models associated with decentralized seed multiplication: Experiences from biofortified sweetpotato vine multipliers in Kenya and Ethiopia
The purpose of this paper is to examine the structure and content of mental models associated with the decision to engage in biofortified sweetpotato vine multiplication as a business. The study focused on decentralized vine multipliers from Kenya and Ethiopia. These were stratified by orientation t...
| Main Authors: | , , , |
|---|---|
| Format: | Journal Article |
| Language: | Inglés |
| Published: |
Emerald Publishing Limited
2018
|
| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/97889 |
| _version_ | 1855516614038913024 |
|---|---|
| author | Okello, J.J. Jogo, W. Kwikiriza, N. Muoki, Penina Ngusye |
| author_browse | Jogo, W. Kwikiriza, N. Muoki, Penina Ngusye Okello, J.J. |
| author_facet | Okello, J.J. Jogo, W. Kwikiriza, N. Muoki, Penina Ngusye |
| author_sort | Okello, J.J. |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | The purpose of this paper is to examine the structure and content of mental models associated with the decision to engage in biofortified sweetpotato vine multiplication as a business. The study focused on decentralized vine multipliers from Kenya and Ethiopia. These were stratified by orientation toward nutrition or commercial value addition. A total of 45 multipliers were interviewed. Means-end chain (MEC) analysis combined with laddering technique was used to generate mental constructs multipliers relate with the decision to engage in biofortified sweetpotato vine multiplication. The structure and content of mental models of biofortified sweetpotato vine multipliers supporting nutrition-focused interventions and those supporting commercial value-addition sweetpotato interventions are different. Nutrition-focused multipliers are driven by the benefits of good health, while commercial value-addition interventions are driven by the benefit of making “more money.” The content and structure of mental models are also country/region specific. This study has demonstrated that decision to engage in community seed production business is driven not only by the desire to make profits but, equally importantly, by personal and societal (social) factors. It has also discussed the limitations of current analysis and future research areas. |
| format | Journal Article |
| id | CGSpace97889 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2018 |
| publishDateRange | 2018 |
| publishDateSort | 2018 |
| publisher | Emerald Publishing Limited |
| publisherStr | Emerald Publishing Limited |
| record_format | dspace |
| spelling | CGSpace978892025-12-08T10:29:22Z Motivations and cognitive models associated with decentralized seed multiplication: Experiences from biofortified sweetpotato vine multipliers in Kenya and Ethiopia Okello, J.J. Jogo, W. Kwikiriza, N. Muoki, Penina Ngusye sweet potatoes biofortification mental models decentralized vine multipliers seed multiplication development The purpose of this paper is to examine the structure and content of mental models associated with the decision to engage in biofortified sweetpotato vine multiplication as a business. The study focused on decentralized vine multipliers from Kenya and Ethiopia. These were stratified by orientation toward nutrition or commercial value addition. A total of 45 multipliers were interviewed. Means-end chain (MEC) analysis combined with laddering technique was used to generate mental constructs multipliers relate with the decision to engage in biofortified sweetpotato vine multiplication. The structure and content of mental models of biofortified sweetpotato vine multipliers supporting nutrition-focused interventions and those supporting commercial value-addition sweetpotato interventions are different. Nutrition-focused multipliers are driven by the benefits of good health, while commercial value-addition interventions are driven by the benefit of making “more money.” The content and structure of mental models are also country/region specific. This study has demonstrated that decision to engage in community seed production business is driven not only by the desire to make profits but, equally importantly, by personal and societal (social) factors. It has also discussed the limitations of current analysis and future research areas. 2018-04-01 2018-11-07T20:25:54Z 2018-11-07T20:25:54Z Journal Article https://hdl.handle.net/10568/97889 en Limited Access Emerald Publishing Limited Okello, J.J.; Jogo, W.; Kwikiriza, N.; Muoki, P. 2018. Motivations and cognitive models associated with decentralized seed multiplication: Experiences from biofortified sweetpotato vine multipliers in Kenya and Ethiopia. Journal of Agribusiness in Developing and Emerging Economies. ISSN: 2044-0839. 8:4. 626-641. |
| spellingShingle | sweet potatoes biofortification mental models decentralized vine multipliers seed multiplication development Okello, J.J. Jogo, W. Kwikiriza, N. Muoki, Penina Ngusye Motivations and cognitive models associated with decentralized seed multiplication: Experiences from biofortified sweetpotato vine multipliers in Kenya and Ethiopia |
| title | Motivations and cognitive models associated with decentralized seed multiplication: Experiences from biofortified sweetpotato vine multipliers in Kenya and Ethiopia |
| title_full | Motivations and cognitive models associated with decentralized seed multiplication: Experiences from biofortified sweetpotato vine multipliers in Kenya and Ethiopia |
| title_fullStr | Motivations and cognitive models associated with decentralized seed multiplication: Experiences from biofortified sweetpotato vine multipliers in Kenya and Ethiopia |
| title_full_unstemmed | Motivations and cognitive models associated with decentralized seed multiplication: Experiences from biofortified sweetpotato vine multipliers in Kenya and Ethiopia |
| title_short | Motivations and cognitive models associated with decentralized seed multiplication: Experiences from biofortified sweetpotato vine multipliers in Kenya and Ethiopia |
| title_sort | motivations and cognitive models associated with decentralized seed multiplication experiences from biofortified sweetpotato vine multipliers in kenya and ethiopia |
| topic | sweet potatoes biofortification mental models decentralized vine multipliers seed multiplication development |
| url | https://hdl.handle.net/10568/97889 |
| work_keys_str_mv | AT okellojj motivationsandcognitivemodelsassociatedwithdecentralizedseedmultiplicationexperiencesfrombiofortifiedsweetpotatovinemultipliersinkenyaandethiopia AT jogow motivationsandcognitivemodelsassociatedwithdecentralizedseedmultiplicationexperiencesfrombiofortifiedsweetpotatovinemultipliersinkenyaandethiopia AT kwikirizan motivationsandcognitivemodelsassociatedwithdecentralizedseedmultiplicationexperiencesfrombiofortifiedsweetpotatovinemultipliersinkenyaandethiopia AT muokipeninangusye motivationsandcognitivemodelsassociatedwithdecentralizedseedmultiplicationexperiencesfrombiofortifiedsweetpotatovinemultipliersinkenyaandethiopia |