What are the key factors influencing consumers' preference and willingness to pay for meat products in eastern DRC?

Dietary patterns for consumers among the elite and middle‐income classes in developing countries are shifting rapidly toward the consumption of more animal‐based products. Although this shift presents opportunities, there are significant market failures affecting their preferences and willingness to...

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Autores principales: Udomkun, Patchimaporn, Ilukor, John, Mockshell, Jonathan Yaw, Mujawamariya, Gaudiose, Okafor, Christopher, Bullock, Renee, Nabahungu, Nsharwasi Léon, Vanlauwe, Bernard
Formato: Journal Article
Lenguaje:Inglés
Publicado: Wiley 2018
Materias:
Acceso en línea:https://hdl.handle.net/10568/97758
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author Udomkun, Patchimaporn
Ilukor, John
Mockshell, Jonathan Yaw
Mujawamariya, Gaudiose
Okafor, Christopher
Bullock, Renee
Nabahungu, Nsharwasi Léon
Vanlauwe, Bernard
author_browse Bullock, Renee
Ilukor, John
Mockshell, Jonathan Yaw
Mujawamariya, Gaudiose
Nabahungu, Nsharwasi Léon
Okafor, Christopher
Udomkun, Patchimaporn
Vanlauwe, Bernard
author_facet Udomkun, Patchimaporn
Ilukor, John
Mockshell, Jonathan Yaw
Mujawamariya, Gaudiose
Okafor, Christopher
Bullock, Renee
Nabahungu, Nsharwasi Léon
Vanlauwe, Bernard
author_sort Udomkun, Patchimaporn
collection Repository of Agricultural Research Outputs (CGSpace)
description Dietary patterns for consumers among the elite and middle‐income classes in developing countries are shifting rapidly toward the consumption of more animal‐based products. Although this shift presents opportunities, there are significant market failures affecting their preferences and willingness to pay (WTP). This study used a multistage sample survey of 309 consumers from three different communities of Bukavu, Eastern DRC, to examine the effect of socioeconomic/socio‐demographic characteristics and quality attributes on consumers’ purchasing decisions and WTP for meat products. The results suggested that about 53% of the respondents were dissatisfied with meat products in the market due to their high price, low quantity, unhealthiness, and harmful effects. Older female respondents living in urban areas were more likely to purchase meat products. Their WTP was significantly determined by attributes such as color, in‐mouth texture, and availability. Nutrition, harmful effects, and availability of meat products are the important factors that influence purchasing decisions among higher income groups. Addressing these market failures could have an impact on the meat market, improving the nutrition of low‐income consumers and ensuring food safety standards in DRC and other developing countries with similar challenges.
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spelling CGSpace977582025-11-12T06:00:18Z What are the key factors influencing consumers' preference and willingness to pay for meat products in eastern DRC? Udomkun, Patchimaporn Ilukor, John Mockshell, Jonathan Yaw Mujawamariya, Gaudiose Okafor, Christopher Bullock, Renee Nabahungu, Nsharwasi Léon Vanlauwe, Bernard meat products willingness to pay meat production Dietary patterns for consumers among the elite and middle‐income classes in developing countries are shifting rapidly toward the consumption of more animal‐based products. Although this shift presents opportunities, there are significant market failures affecting their preferences and willingness to pay (WTP). This study used a multistage sample survey of 309 consumers from three different communities of Bukavu, Eastern DRC, to examine the effect of socioeconomic/socio‐demographic characteristics and quality attributes on consumers’ purchasing decisions and WTP for meat products. The results suggested that about 53% of the respondents were dissatisfied with meat products in the market due to their high price, low quantity, unhealthiness, and harmful effects. Older female respondents living in urban areas were more likely to purchase meat products. Their WTP was significantly determined by attributes such as color, in‐mouth texture, and availability. Nutrition, harmful effects, and availability of meat products are the important factors that influence purchasing decisions among higher income groups. Addressing these market failures could have an impact on the meat market, improving the nutrition of low‐income consumers and ensuring food safety standards in DRC and other developing countries with similar challenges. 2018-11 2018-10-22T15:21:28Z 2018-10-22T15:21:28Z Journal Article https://hdl.handle.net/10568/97758 en Open Access application/pdf Wiley Udomkun P., Ilukor J., Mockshell J., Mujawamariya G., Okafor C., Bullock R., Nabahungu N.L., Vanlauwe B. 2018. What are the key factors influencing consumers’ preference and willingness to pay for meat products in Eastern DRC?.Food Science and Nutrition 6(8):2321-2336.
spellingShingle meat products
willingness to pay
meat production
Udomkun, Patchimaporn
Ilukor, John
Mockshell, Jonathan Yaw
Mujawamariya, Gaudiose
Okafor, Christopher
Bullock, Renee
Nabahungu, Nsharwasi Léon
Vanlauwe, Bernard
What are the key factors influencing consumers' preference and willingness to pay for meat products in eastern DRC?
title What are the key factors influencing consumers' preference and willingness to pay for meat products in eastern DRC?
title_full What are the key factors influencing consumers' preference and willingness to pay for meat products in eastern DRC?
title_fullStr What are the key factors influencing consumers' preference and willingness to pay for meat products in eastern DRC?
title_full_unstemmed What are the key factors influencing consumers' preference and willingness to pay for meat products in eastern DRC?
title_short What are the key factors influencing consumers' preference and willingness to pay for meat products in eastern DRC?
title_sort what are the key factors influencing consumers preference and willingness to pay for meat products in eastern drc
topic meat products
willingness to pay
meat production
url https://hdl.handle.net/10568/97758
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