Combining means-end chain analysis and goal-priming to analyze Tanzanian farmers’ motivations to invest in quality seed of new potato varieties

Purpose – Potato is a major food staple in Africa, but its production is constrained by poor quality of seed. A recent private–public partnership in Tanzania resulted in introduction of new higher yielding varieties. The purpose of this paper is to examine smallholder farmers’ motivations to invest...

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Detalles Bibliográficos
Autores principales: Okello, J.J., Lagerkvist, Carl Johan, Kakuhenzire, R., Parker, M., Schulte-Geldermann, Elmar
Formato: Journal Article
Lenguaje:Inglés
Publicado: Emerald Publishing Limited 2018
Materias:
Acceso en línea:https://hdl.handle.net/10568/96926

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