The Participatory Market Chain Approach (PMCA): From the Andes to Africa and Asia.

The PMCA is a flexible approach that engages smallholder farmers, market agents, researchers, and other service providers in a collective process that identifies and exploits potential business opportunities that can equitably benefit the diverse actors in a market chain. This approach was developed...

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Detalles Bibliográficos
Autores principales: Devaux, A., Ordinola, M., Mayanja, S., Campilan, D., Horton, D.
Formato: Brief
Lenguaje:Inglés
Publicado: International Potato Center 2013
Materias:
Acceso en línea:https://hdl.handle.net/10568/93048
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author Devaux, A.
Ordinola, M.
Mayanja, S.
Campilan, D.
Horton, D.
author_browse Campilan, D.
Devaux, A.
Horton, D.
Mayanja, S.
Ordinola, M.
author_facet Devaux, A.
Ordinola, M.
Mayanja, S.
Campilan, D.
Horton, D.
author_sort Devaux, A.
collection Repository of Agricultural Research Outputs (CGSpace)
description The PMCA is a flexible approach that engages smallholder farmers, market agents, researchers, and other service providers in a collective process that identifies and exploits potential business opportunities that can equitably benefit the diverse actors in a market chain. This approach was developed and first applied in the Andes, to increase the competitiveness of potato market chains and improve the livelihoods of small farmers. Subsequently, through South-South knowledge sharing, the approach has been introduced and enhanced by local organizations focusing on different market chains in different regions. The PMCA is most effective when implemented as part of a multi-pronged strategy that includes support for farmer organizations, business development, policy change, and public awareness. The International Potato Center (CIP) has not only spearheaded development of the PMCA but has supported the development of local capacities needed to facilitate successful innovation processes. Both the approach and an emerging network of PMCA practitioners around the world have been enriched by South-South knowledge exchange and feedback from field experiences.
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spelling CGSpace930482025-11-06T13:31:31Z The Participatory Market Chain Approach (PMCA): From the Andes to Africa and Asia. Devaux, A. Ordinola, M. Mayanja, S. Campilan, D. Horton, D. potatoes marketing economics The PMCA is a flexible approach that engages smallholder farmers, market agents, researchers, and other service providers in a collective process that identifies and exploits potential business opportunities that can equitably benefit the diverse actors in a market chain. This approach was developed and first applied in the Andes, to increase the competitiveness of potato market chains and improve the livelihoods of small farmers. Subsequently, through South-South knowledge sharing, the approach has been introduced and enhanced by local organizations focusing on different market chains in different regions. The PMCA is most effective when implemented as part of a multi-pronged strategy that includes support for farmer organizations, business development, policy change, and public awareness. The International Potato Center (CIP) has not only spearheaded development of the PMCA but has supported the development of local capacities needed to facilitate successful innovation processes. Both the approach and an emerging network of PMCA practitioners around the world have been enriched by South-South knowledge exchange and feedback from field experiences. 2013 2018-06-05T19:28:44Z 2018-06-05T19:28:44Z Brief https://hdl.handle.net/10568/93048 en Open Access application/pdf International Potato Center Devaux, A.; Ordinola, M.; Mayanja, S.; Campilan, D.; Horton, D. 2013. The Participatory Market Chain Approach: From the Andes to Africa and Asia. Papa Andina Innovation Brief 1. International Potato Center. Lima, Peru. 4 p.
spellingShingle potatoes
marketing
economics
Devaux, A.
Ordinola, M.
Mayanja, S.
Campilan, D.
Horton, D.
The Participatory Market Chain Approach (PMCA): From the Andes to Africa and Asia.
title The Participatory Market Chain Approach (PMCA): From the Andes to Africa and Asia.
title_full The Participatory Market Chain Approach (PMCA): From the Andes to Africa and Asia.
title_fullStr The Participatory Market Chain Approach (PMCA): From the Andes to Africa and Asia.
title_full_unstemmed The Participatory Market Chain Approach (PMCA): From the Andes to Africa and Asia.
title_short The Participatory Market Chain Approach (PMCA): From the Andes to Africa and Asia.
title_sort participatory market chain approach pmca from the andes to africa and asia
topic potatoes
marketing
economics
url https://hdl.handle.net/10568/93048
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