| Sumario: | Growth in mobile phone access and ownership
presents an opportunity to collect more data,
more frequently, from more people, and for less
money. There are multiple ways to collect data with
mobile phones (SMS, voice calls, etc.), each
with particular strengths and weaknesses.
n The best mode of data collection depends on the
characteristics of the target population (e.g.
literacy, network access, acceptability of using
mobile phones, etc.) and of the data to be
collected (e.g. quantitative vs. qualitative,
number of questions, sensitivity of information, etc).
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