Empowering farmers to learn and innovate through integration of video-mediated and face-to-face extension approaches: the case of rice farmers in Uganda

Agricultural extension is perceived as the primary mechanism through which farmers expand their ability to adopt and adapt new technologies and ideas. The use of Information and Communication Technology like videos in extension is being fronted as an alternative to the conventional Face-to-face exte...

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Autores principales: Karubanga, G., Kibwika, P., Okry, F., Sseguya, H.
Formato: Journal Article
Lenguaje:Inglés
Publicado: Informa UK Limited 2017
Materias:
Acceso en línea:https://hdl.handle.net/10568/79775
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author Karubanga, G.
Kibwika, P.
Okry, F.
Sseguya, H.
author_browse Karubanga, G.
Kibwika, P.
Okry, F.
Sseguya, H.
author_facet Karubanga, G.
Kibwika, P.
Okry, F.
Sseguya, H.
author_sort Karubanga, G.
collection Repository of Agricultural Research Outputs (CGSpace)
description Agricultural extension is perceived as the primary mechanism through which farmers expand their ability to adopt and adapt new technologies and ideas. The use of Information and Communication Technology like videos in extension is being fronted as an alternative to the conventional Face-to-face extension approach (F2FEA). A comparison of effectiveness of the Video-mediated extension approach (VMEA) and F2FEA among rice farmers in two districts of Uganda challenges the independent use of the two approaches. A cross-sectional survey of two non-equivalent groups subjected to VMEA in Kamwenge and F2FEA in Hoima districts was conducted with 196 farmers. The results indicate greater potential for integration of VMEA and F2FEA as the two are complementary in the various stages of the farmer learning framework developed. VMEA is significantly better in awareness creation and sharing of knowledge and experiences while the F2FEA is significantly better at enhancing knowledge acquisition and retention and application. The relative strengths of VMEA and F2FEA can best be harnessed through integration of the approaches. The integration will not solve the problem of large farmer to extension ratio common in developing countries but will rather make the extension workers more effective. The integration however calls for rethinking of institutional arrangement, roles of the extension worker, and pragmatic retooling of the extension worker to embrace social learning principles that empower farmers to be more self-directed learners and innovators.
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spelling CGSpace797752025-11-11T10:00:50Z Empowering farmers to learn and innovate through integration of video-mediated and face-to-face extension approaches: the case of rice farmers in Uganda Karubanga, G. Kibwika, P. Okry, F. Sseguya, H. farmers video-mediated extension approach face-to-face extension approach farmer learning innovation rice production practices technologies food science Agricultural extension is perceived as the primary mechanism through which farmers expand their ability to adopt and adapt new technologies and ideas. The use of Information and Communication Technology like videos in extension is being fronted as an alternative to the conventional Face-to-face extension approach (F2FEA). A comparison of effectiveness of the Video-mediated extension approach (VMEA) and F2FEA among rice farmers in two districts of Uganda challenges the independent use of the two approaches. A cross-sectional survey of two non-equivalent groups subjected to VMEA in Kamwenge and F2FEA in Hoima districts was conducted with 196 farmers. The results indicate greater potential for integration of VMEA and F2FEA as the two are complementary in the various stages of the farmer learning framework developed. VMEA is significantly better in awareness creation and sharing of knowledge and experiences while the F2FEA is significantly better at enhancing knowledge acquisition and retention and application. The relative strengths of VMEA and F2FEA can best be harnessed through integration of the approaches. The integration will not solve the problem of large farmer to extension ratio common in developing countries but will rather make the extension workers more effective. The integration however calls for rethinking of institutional arrangement, roles of the extension worker, and pragmatic retooling of the extension worker to embrace social learning principles that empower farmers to be more self-directed learners and innovators. 2017 2017-02-07T12:44:53Z 2017-02-07T12:44:53Z Journal Article https://hdl.handle.net/10568/79775 en Open Access application/pdf Informa UK Limited Karubanga, G., Kibwika, P., Okry, F. & Sseguya, H. (2016). Empowering farmers to learn and innovate through integration of video-mediated and face-to-face extension approaches: the case of rice farmers in Uganda. Cogent Food & Agriculture, 1-12.
spellingShingle farmers
video-mediated extension approach
face-to-face extension approach
farmer learning
innovation
rice production practices
technologies
food science
Karubanga, G.
Kibwika, P.
Okry, F.
Sseguya, H.
Empowering farmers to learn and innovate through integration of video-mediated and face-to-face extension approaches: the case of rice farmers in Uganda
title Empowering farmers to learn and innovate through integration of video-mediated and face-to-face extension approaches: the case of rice farmers in Uganda
title_full Empowering farmers to learn and innovate through integration of video-mediated and face-to-face extension approaches: the case of rice farmers in Uganda
title_fullStr Empowering farmers to learn and innovate through integration of video-mediated and face-to-face extension approaches: the case of rice farmers in Uganda
title_full_unstemmed Empowering farmers to learn and innovate through integration of video-mediated and face-to-face extension approaches: the case of rice farmers in Uganda
title_short Empowering farmers to learn and innovate through integration of video-mediated and face-to-face extension approaches: the case of rice farmers in Uganda
title_sort empowering farmers to learn and innovate through integration of video mediated and face to face extension approaches the case of rice farmers in uganda
topic farmers
video-mediated extension approach
face-to-face extension approach
farmer learning
innovation
rice production practices
technologies
food science
url https://hdl.handle.net/10568/79775
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