Consumers’ preferences for animal-source foods and retail outlets: The case of Tanzania

Growth in population and income, as well as urbanisation, are contributing to the growing consumption of high-value foods in developing countries. However, public and private investments targeting high-value agricultural markets are constrained by limited information on the quality dimensions of the...

Full description

Bibliographic Details
Main Authors: Baker, Derek, Mtimet, Nadhem, Pica-Ciamarra, U., Nsiima, L.
Format: Journal Article
Language:Inglés
Published: 2016
Subjects:
Online Access:https://hdl.handle.net/10568/78504
_version_ 1855529127481704448
author Baker, Derek
Mtimet, Nadhem
Pica-Ciamarra, U.
Nsiima, L.
author_browse Baker, Derek
Mtimet, Nadhem
Nsiima, L.
Pica-Ciamarra, U.
author_facet Baker, Derek
Mtimet, Nadhem
Pica-Ciamarra, U.
Nsiima, L.
author_sort Baker, Derek
collection Repository of Agricultural Research Outputs (CGSpace)
description Growth in population and income, as well as urbanisation, are contributing to the growing consumption of high-value foods in developing countries. However, public and private investments targeting high-value agricultural markets are constrained by limited information on the quality dimensions of the market, the nature of traditional retail formats, and consumer segmentation. This paper presents a simple and appropriate methodology to provide such information, and applies it in Tanzania to animal-sourced foods. It features a rapid survey, which is then aligned with nationally representative survey data. The results show that Tanzanian consumers demand, and are anticipated to continue demanding, relatively good-quality animal products but in rather low-valued product forms. Consumer segments are differentiated by level of wealth and by choice of retail format and retail product form, rather than by quality per se.
format Journal Article
id CGSpace78504
institution CGIAR Consortium
language Inglés
publishDate 2016
publishDateRange 2016
publishDateSort 2016
record_format dspace
spelling CGSpace785042025-11-12T04:28:17Z Consumers’ preferences for animal-source foods and retail outlets: The case of Tanzania Baker, Derek Mtimet, Nadhem Pica-Ciamarra, U. Nsiima, L. markets foods consumers Growth in population and income, as well as urbanisation, are contributing to the growing consumption of high-value foods in developing countries. However, public and private investments targeting high-value agricultural markets are constrained by limited information on the quality dimensions of the market, the nature of traditional retail formats, and consumer segmentation. This paper presents a simple and appropriate methodology to provide such information, and applies it in Tanzania to animal-sourced foods. It features a rapid survey, which is then aligned with nationally representative survey data. The results show that Tanzanian consumers demand, and are anticipated to continue demanding, relatively good-quality animal products but in rather low-valued product forms. Consumer segments are differentiated by level of wealth and by choice of retail format and retail product form, rather than by quality per se. 2016-09-30 2016-12-23T09:20:11Z 2016-12-23T09:20:11Z Journal Article https://hdl.handle.net/10568/78504 en Open Access application/pdf Baker, D., Mtimet, N., Pica-Ciamarra, U. and Nsiima, L. 2016. Consumers’ preferences for animal-source foods and retail outlets: The case of Tanzania. African Journal of Agricultural and Resource Economics 11(3):197–210.
spellingShingle markets
foods
consumers
Baker, Derek
Mtimet, Nadhem
Pica-Ciamarra, U.
Nsiima, L.
Consumers’ preferences for animal-source foods and retail outlets: The case of Tanzania
title Consumers’ preferences for animal-source foods and retail outlets: The case of Tanzania
title_full Consumers’ preferences for animal-source foods and retail outlets: The case of Tanzania
title_fullStr Consumers’ preferences for animal-source foods and retail outlets: The case of Tanzania
title_full_unstemmed Consumers’ preferences for animal-source foods and retail outlets: The case of Tanzania
title_short Consumers’ preferences for animal-source foods and retail outlets: The case of Tanzania
title_sort consumers preferences for animal source foods and retail outlets the case of tanzania
topic markets
foods
consumers
url https://hdl.handle.net/10568/78504
work_keys_str_mv AT bakerderek consumerspreferencesforanimalsourcefoodsandretailoutletsthecaseoftanzania
AT mtimetnadhem consumerspreferencesforanimalsourcefoodsandretailoutletsthecaseoftanzania
AT picaciamarrau consumerspreferencesforanimalsourcefoodsandretailoutletsthecaseoftanzania
AT nsiimal consumerspreferencesforanimalsourcefoodsandretailoutletsthecaseoftanzania