Willingness to pay for market information received by mobile phone among smallholder pineapple farmers in Benin

Access to up-to-date information on market prices and quality requirements remains a key issue for smallholder farmers’ access to high income markets. The aim of this chapter is to explore the problem of information asymmetry between farmers and buyers in the pineapple supply chain in Benin, and to...

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Autores principales: Arinloye, D.D.A.A., Linnemann, A.R., Hagelaar, G., Omta, S.W.F., Coulibaly, O.N., Boekel, M.A.J.S. van
Formato: Capítulo de libro
Lenguaje:Inglés
Publicado: Wageningen University & Research 2016
Materias:
Acceso en línea:https://hdl.handle.net/10568/78074
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author Arinloye, D.D.A.A.
Linnemann, A.R.
Hagelaar, G.
Omta, S.W.F.
Coulibaly, O.N.
Boekel, M.A.J.S. van
author_browse Arinloye, D.D.A.A.
Boekel, M.A.J.S. van
Coulibaly, O.N.
Hagelaar, G.
Linnemann, A.R.
Omta, S.W.F.
author_facet Arinloye, D.D.A.A.
Linnemann, A.R.
Hagelaar, G.
Omta, S.W.F.
Coulibaly, O.N.
Boekel, M.A.J.S. van
author_sort Arinloye, D.D.A.A.
collection Repository of Agricultural Research Outputs (CGSpace)
description Access to up-to-date information on market prices and quality requirements remains a key issue for smallholder farmers’ access to high income markets. The aim of this chapter is to explore the problem of information asymmetry between farmers and buyers in the pineapple supply chain in Benin, and to assess strategies using mobile phones to overcome this problem. Data was collected from an exploratory case study in Ghana and a survey with 285 farmers in Benin. Results show that farmers face market information asymmetry leading to lower prices and income. In Ghana, market price alerts through mobile phones messaging allowed decreasing transaction costs for farmers. In Benin, farmers expressed a willingness to pay a premium of up to US$ 2.5 per month to get market price and quality information. Econometric analysis showed that decisive factors for the size of the premium include farm location, market channel, profit margin, contact with agricultural extension services, and technical support from buyers.
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spelling CGSpace780742024-01-08T18:54:14Z Willingness to pay for market information received by mobile phone among smallholder pineapple farmers in Benin Arinloye, D.D.A.A. Linnemann, A.R. Hagelaar, G. Omta, S.W.F. Coulibaly, O.N. Boekel, M.A.J.S. van contingent valuation food quality market price information asymmetry willingness to pay Access to up-to-date information on market prices and quality requirements remains a key issue for smallholder farmers’ access to high income markets. The aim of this chapter is to explore the problem of information asymmetry between farmers and buyers in the pineapple supply chain in Benin, and to assess strategies using mobile phones to overcome this problem. Data was collected from an exploratory case study in Ghana and a survey with 285 farmers in Benin. Results show that farmers face market information asymmetry leading to lower prices and income. In Ghana, market price alerts through mobile phones messaging allowed decreasing transaction costs for farmers. In Benin, farmers expressed a willingness to pay a premium of up to US$ 2.5 per month to get market price and quality information. Econometric analysis showed that decisive factors for the size of the premium include farm location, market channel, profit margin, contact with agricultural extension services, and technical support from buyers. 2016-03-29 2016-11-30T13:38:13Z 2016-11-30T13:38:13Z Book Chapter https://hdl.handle.net/10568/78074 en Open Access application/pdf Wageningen University & Research Arinloye, D.D.A.A., Linnemann, A.R., Hagelaar, G., Omta, S.W.F., Coulibaly, O.N. & van Boekel, M.A.J. S. (2016). Willingness to pay for market information received by mobile phone among smallholder pineapple farmers in Benin. In J. Bijman and V. Bitzer, Quality and innovation in food chains: lessons and insights from Africa (44-66). The Netherlands: Wageningen Academic Publishers.
spellingShingle contingent valuation
food quality
market price
information asymmetry
willingness to pay
Arinloye, D.D.A.A.
Linnemann, A.R.
Hagelaar, G.
Omta, S.W.F.
Coulibaly, O.N.
Boekel, M.A.J.S. van
Willingness to pay for market information received by mobile phone among smallholder pineapple farmers in Benin
title Willingness to pay for market information received by mobile phone among smallholder pineapple farmers in Benin
title_full Willingness to pay for market information received by mobile phone among smallholder pineapple farmers in Benin
title_fullStr Willingness to pay for market information received by mobile phone among smallholder pineapple farmers in Benin
title_full_unstemmed Willingness to pay for market information received by mobile phone among smallholder pineapple farmers in Benin
title_short Willingness to pay for market information received by mobile phone among smallholder pineapple farmers in Benin
title_sort willingness to pay for market information received by mobile phone among smallholder pineapple farmers in benin
topic contingent valuation
food quality
market price
information asymmetry
willingness to pay
url https://hdl.handle.net/10568/78074
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