Marketing channel selection by smallholder farmers
This article aims at analyzing Beninese smallholder famers’ selection of high value markets, such as export and processing-oriented marketing channels, in the pineapple supply chain. Four main marketing channels were investigated: rural, urban, and export fresh pineapple markets and processing-orien...
| Main Authors: | , , , , , |
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| Format: | Journal Article |
| Language: | Inglés |
| Published: |
Informa UK Limited
2015
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/76210 |
| _version_ | 1855518760386953216 |
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| author | Arinloye, D.A. Pascucci, S. Linnemann, A. Coulibaly, O. Hagelaar, G. Omta, O.S. |
| author_browse | Arinloye, D.A. Coulibaly, O. Hagelaar, G. Linnemann, A. Omta, O.S. Pascucci, S. |
| author_facet | Arinloye, D.A. Pascucci, S. Linnemann, A. Coulibaly, O. Hagelaar, G. Omta, O.S. |
| author_sort | Arinloye, D.A. |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | This article aims at analyzing Beninese smallholder famers’ selection of high value markets, such as export and processing-oriented marketing channels, in the pineapple supply chain. Four main marketing channels were investigated: rural, urban, and export fresh pineapple markets and processing-oriented markets. Primary data collected from 285 pineapple farmers through a field survey in different locations in South Benin were used to analyze simultaneous selection of multiple channels. A multivariate probit approach has been used in our empirical strategy. Farmers’ characteristics, production systems features, quality attributes, and types of marketing context have been used as main explanatory variables. Results indicate the Beninese pineapple farmers select market channels with high values when they have the expertise and know-how for coping and complying with quality issues. |
| format | Journal Article |
| id | CGSpace76210 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2015 |
| publishDateRange | 2015 |
| publishDateSort | 2015 |
| publisher | Informa UK Limited |
| publisherStr | Informa UK Limited |
| record_format | dspace |
| spelling | CGSpace762102024-05-01T08:15:50Z Marketing channel selection by smallholder farmers Arinloye, D.A. Pascucci, S. Linnemann, A. Coulibaly, O. Hagelaar, G. Omta, O.S. marketing channels supply chain pineapples marketing food science This article aims at analyzing Beninese smallholder famers’ selection of high value markets, such as export and processing-oriented marketing channels, in the pineapple supply chain. Four main marketing channels were investigated: rural, urban, and export fresh pineapple markets and processing-oriented markets. Primary data collected from 285 pineapple farmers through a field survey in different locations in South Benin were used to analyze simultaneous selection of multiple channels. A multivariate probit approach has been used in our empirical strategy. Farmers’ characteristics, production systems features, quality attributes, and types of marketing context have been used as main explanatory variables. Results indicate the Beninese pineapple farmers select market channels with high values when they have the expertise and know-how for coping and complying with quality issues. 2015-07-04 2016-07-15T14:35:03Z 2016-07-15T14:35:03Z Journal Article https://hdl.handle.net/10568/76210 en Limited Access Informa UK Limited Arinloye, D., Pascucci, S., Linnemann, A., Coulibaly, O., Hagelaar, G. & Omta, O.S. (2015). Marketing channel selection by smallholder farmers. Journal of Food Products Marketing, 21(4), 337-357. |
| spellingShingle | marketing channels supply chain pineapples marketing food science Arinloye, D.A. Pascucci, S. Linnemann, A. Coulibaly, O. Hagelaar, G. Omta, O.S. Marketing channel selection by smallholder farmers |
| title | Marketing channel selection by smallholder farmers |
| title_full | Marketing channel selection by smallholder farmers |
| title_fullStr | Marketing channel selection by smallholder farmers |
| title_full_unstemmed | Marketing channel selection by smallholder farmers |
| title_short | Marketing channel selection by smallholder farmers |
| title_sort | marketing channel selection by smallholder farmers |
| topic | marketing channels supply chain pineapples marketing food science |
| url | https://hdl.handle.net/10568/76210 |
| work_keys_str_mv | AT arinloyeda marketingchannelselectionbysmallholderfarmers AT pascuccis marketingchannelselectionbysmallholderfarmers AT linnemanna marketingchannelselectionbysmallholderfarmers AT coulibalyo marketingchannelselectionbysmallholderfarmers AT hagelaarg marketingchannelselectionbysmallholderfarmers AT omtaos marketingchannelselectionbysmallholderfarmers |