The participatory market chain approach: stimulating pro-poor market-chain innovation
Innovation in the food and agriculture sector is frequently short-circuited by a lack of trust and communication between actors in the market chain. To overcome these problems and stimulate innovation, the Participatory Market Chain Approach (PMCA) brings together small farmers, market agents, and s...
| Autores principales: | , , , , , , |
|---|---|
| Formato: | Brief |
| Lenguaje: | Inglés |
| Publicado: |
2008
|
| Materias: | |
| Acceso en línea: | https://hdl.handle.net/10568/70057 |
| _version_ | 1855529655534092288 |
|---|---|
| author | Bernet, T. Devaux, A. Thiele, Graham López, G. Velasco, C. Manrique, K. Ordinola, M. |
| author_browse | Bernet, T. Devaux, A. López, G. Manrique, K. Ordinola, M. Thiele, Graham Velasco, C. |
| author_facet | Bernet, T. Devaux, A. Thiele, Graham López, G. Velasco, C. Manrique, K. Ordinola, M. |
| author_sort | Bernet, T. |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | Innovation in the food and agriculture sector is frequently short-circuited by a lack of trust and communication between actors in the market chain. To overcome these problems and stimulate innovation, the Participatory Market Chain Approach (PMCA) brings together small farmers, market agents, and service providers for an intense process of facilitated interaction. The PMCA uses a flexible three-stage participatory process to improve communication, build trust, and facilitate collaboration among participants so that they can jointly identify, analyze, and exploit new market opportunities. The PMCA focuses on innovation in products, technologies, and ways of working together. By carefully selecting market chains and partners, and building in social responsibility, the PMCA can lead to favourable outcomes and impacts for poor farmers, typically the weakest link in the chain. The PMCA requires facilitation and technical support from professionals with good social skills, research experience, and marketing knowledge, based in a neutral research and development organization. To ensure that impacts are sustained, the PMCA is best used as part of a broader programme of market chain development. |
| format | Brief |
| id | CGSpace70057 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2008 |
| publishDateRange | 2008 |
| publishDateSort | 2008 |
| record_format | dspace |
| spelling | CGSpace700572025-11-06T14:00:25Z The participatory market chain approach: stimulating pro-poor market-chain innovation Bernet, T. Devaux, A. Thiele, Graham López, G. Velasco, C. Manrique, K. Ordinola, M. participatory approach food policies food security research poverty technological changes Innovation in the food and agriculture sector is frequently short-circuited by a lack of trust and communication between actors in the market chain. To overcome these problems and stimulate innovation, the Participatory Market Chain Approach (PMCA) brings together small farmers, market agents, and service providers for an intense process of facilitated interaction. The PMCA uses a flexible three-stage participatory process to improve communication, build trust, and facilitate collaboration among participants so that they can jointly identify, analyze, and exploit new market opportunities. The PMCA focuses on innovation in products, technologies, and ways of working together. By carefully selecting market chains and partners, and building in social responsibility, the PMCA can lead to favourable outcomes and impacts for poor farmers, typically the weakest link in the chain. The PMCA requires facilitation and technical support from professionals with good social skills, research experience, and marketing knowledge, based in a neutral research and development organization. To ensure that impacts are sustained, the PMCA is best used as part of a broader programme of market chain development. 2008-11 2016-01-19T13:56:43Z 2016-01-19T13:56:43Z Brief https://hdl.handle.net/10568/70057 en Open Access application/pdf Bernet, T.; Devaux, A.; Thiele, G.; Lopez, G.; Velasco, C.; Manrique, K.; Ordinola, M. (2008) The participatory market chain approach: stimulating pro-poor market-chain innovation. ILAC Brief (21) 4 p. |
| spellingShingle | participatory approach food policies food security research poverty technological changes Bernet, T. Devaux, A. Thiele, Graham López, G. Velasco, C. Manrique, K. Ordinola, M. The participatory market chain approach: stimulating pro-poor market-chain innovation |
| title | The participatory market chain approach: stimulating pro-poor market-chain innovation |
| title_full | The participatory market chain approach: stimulating pro-poor market-chain innovation |
| title_fullStr | The participatory market chain approach: stimulating pro-poor market-chain innovation |
| title_full_unstemmed | The participatory market chain approach: stimulating pro-poor market-chain innovation |
| title_short | The participatory market chain approach: stimulating pro-poor market-chain innovation |
| title_sort | participatory market chain approach stimulating pro poor market chain innovation |
| topic | participatory approach food policies food security research poverty technological changes |
| url | https://hdl.handle.net/10568/70057 |
| work_keys_str_mv | AT bernett theparticipatorymarketchainapproachstimulatingpropoormarketchaininnovation AT devauxa theparticipatorymarketchainapproachstimulatingpropoormarketchaininnovation AT thielegraham theparticipatorymarketchainapproachstimulatingpropoormarketchaininnovation AT lopezg theparticipatorymarketchainapproachstimulatingpropoormarketchaininnovation AT velascoc theparticipatorymarketchainapproachstimulatingpropoormarketchaininnovation AT manriquek theparticipatorymarketchainapproachstimulatingpropoormarketchaininnovation AT ordinolam theparticipatorymarketchainapproachstimulatingpropoormarketchaininnovation AT bernett participatorymarketchainapproachstimulatingpropoormarketchaininnovation AT devauxa participatorymarketchainapproachstimulatingpropoormarketchaininnovation AT thielegraham participatorymarketchainapproachstimulatingpropoormarketchaininnovation AT lopezg participatorymarketchainapproachstimulatingpropoormarketchaininnovation AT velascoc participatorymarketchainapproachstimulatingpropoormarketchaininnovation AT manriquek participatorymarketchainapproachstimulatingpropoormarketchaininnovation AT ordinolam participatorymarketchainapproachstimulatingpropoormarketchaininnovation |