Impact of innovation platforms on marketing relationships: The case of Volta Basin integrated crop-livestock value chains in Ghana

Scientific and agricultural development approaches to improve the livelihoods of smallholder agriculturalists in developing countries are shifting from “linear transfer of technology models” towards “systems thinking”. One manifestation of this shift is the recognition of agricultural innovations as...

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Main Authors: Adane-Mariami, Z., Cadilhon, Joseph J., Werthmann, C.
Format: Journal Article
Language:Inglés
Published: 2015
Subjects:
Online Access:https://hdl.handle.net/10568/69516
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author Adane-Mariami, Z.
Cadilhon, Joseph J.
Werthmann, C.
author_browse Adane-Mariami, Z.
Cadilhon, Joseph J.
Werthmann, C.
author_facet Adane-Mariami, Z.
Cadilhon, Joseph J.
Werthmann, C.
author_sort Adane-Mariami, Z.
collection Repository of Agricultural Research Outputs (CGSpace)
description Scientific and agricultural development approaches to improve the livelihoods of smallholder agriculturalists in developing countries are shifting from “linear transfer of technology models” towards “systems thinking”. One manifestation of this shift is the recognition of agricultural innovations as multidimensional and co-evolutionary processes that integrate technological, organisational, socio-economic and institutional innovations. This paper attempts to test a new conceptual framework for evaluating innovation platforms for agrifood value chains. The framework is based on the structure-conduct-performance hypothesis of industrial organisation, in combination with concepts of new institutional economics and marketing relationships. Data to test the framework was collected from two innovation platforms in the Volta2 Project in Ghana. Both the qualitative and quantitative data collected validate a possible link between the structure of the platforms, the conduct of their members and the resulting market performance through reducing the transaction costs of search and information.
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spelling CGSpace695162025-12-08T09:54:28Z Impact of innovation platforms on marketing relationships: The case of Volta Basin integrated crop-livestock value chains in Ghana Adane-Mariami, Z. Cadilhon, Joseph J. Werthmann, C. mixed farming marketing Scientific and agricultural development approaches to improve the livelihoods of smallholder agriculturalists in developing countries are shifting from “linear transfer of technology models” towards “systems thinking”. One manifestation of this shift is the recognition of agricultural innovations as multidimensional and co-evolutionary processes that integrate technological, organisational, socio-economic and institutional innovations. This paper attempts to test a new conceptual framework for evaluating innovation platforms for agrifood value chains. The framework is based on the structure-conduct-performance hypothesis of industrial organisation, in combination with concepts of new institutional economics and marketing relationships. Data to test the framework was collected from two innovation platforms in the Volta2 Project in Ghana. Both the qualitative and quantitative data collected validate a possible link between the structure of the platforms, the conduct of their members and the resulting market performance through reducing the transaction costs of search and information. 2015-12-30 2016-01-13T09:20:48Z 2016-01-13T09:20:48Z Journal Article https://hdl.handle.net/10568/69516 en Open Access Adane-Mariami, Z., Cadilhon, J.J. and Werthmann, C. 2015. Impact of innovation platforms on marketing relationships: The case of Volta Basin integrated crop-livestock value chains in Ghana. African Journal of Agricultural and Resource Economics 10(4):328-342.
spellingShingle mixed farming
marketing
Adane-Mariami, Z.
Cadilhon, Joseph J.
Werthmann, C.
Impact of innovation platforms on marketing relationships: The case of Volta Basin integrated crop-livestock value chains in Ghana
title Impact of innovation platforms on marketing relationships: The case of Volta Basin integrated crop-livestock value chains in Ghana
title_full Impact of innovation platforms on marketing relationships: The case of Volta Basin integrated crop-livestock value chains in Ghana
title_fullStr Impact of innovation platforms on marketing relationships: The case of Volta Basin integrated crop-livestock value chains in Ghana
title_full_unstemmed Impact of innovation platforms on marketing relationships: The case of Volta Basin integrated crop-livestock value chains in Ghana
title_short Impact of innovation platforms on marketing relationships: The case of Volta Basin integrated crop-livestock value chains in Ghana
title_sort impact of innovation platforms on marketing relationships the case of volta basin integrated crop livestock value chains in ghana
topic mixed farming
marketing
url https://hdl.handle.net/10568/69516
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AT cadilhonjosephj impactofinnovationplatformsonmarketingrelationshipsthecaseofvoltabasinintegratedcroplivestockvaluechainsinghana
AT werthmannc impactofinnovationplatformsonmarketingrelationshipsthecaseofvoltabasinintegratedcroplivestockvaluechainsinghana