The changing structure of the maize seed industry in Zambia: prospects for orange maize
Zambia's maize seed industry is currently one of the strongest and most competitive in Sub‐Saharan Africa. This paper describes the changing structure of the maize seed industry and seed supply chain in Zambia. The aim of the paper is to propose elements of a marketing strategy for seed production a...
| Autores principales: | , , , , , |
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| Formato: | Journal Article |
| Lenguaje: | Inglés |
| Publicado: |
Wiley
2015
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| Materias: | |
| Acceso en línea: | https://hdl.handle.net/10568/66582 |
| _version_ | 1855532581913624576 |
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| author | Smale, Melinda Simpungwe, Eliab Birol, Ekin Kassie, Girma T. Groot, Hugo de Mutale, Raphael |
| author_browse | Birol, Ekin Groot, Hugo de Kassie, Girma T. Mutale, Raphael Simpungwe, Eliab Smale, Melinda |
| author_facet | Smale, Melinda Simpungwe, Eliab Birol, Ekin Kassie, Girma T. Groot, Hugo de Mutale, Raphael |
| author_sort | Smale, Melinda |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | Zambia's maize seed industry is currently one of the strongest and most competitive in Sub‐Saharan Africa. This paper describes the changing structure of the maize seed industry and seed supply chain in Zambia. The aim of the paper is to propose elements of a marketing strategy for seed production and delivery of recently released, provitamin A‐rich, orange maize varieties. Information sources include a thorough review of the literature, a statistical survey of farmers in the major maize‐producing areas of the country, and key informant interviews conducted with seed company representatives. We discuss the merits of two strategies: (1) liberalizing the provision of original orange maize planting material to all seed companies with the aim of maximizing the impact of this public health intervention, and (2) exclusive rights granted to companies with the goals of preserving differentiated products and ensuring standard seed quality to protect the brand. We find that, exclusive or not, risk‐sharing contracts with any company that takes up this product, as well as building and maintaining a unique brand for orange maize would be essential for the success of this product. |
| format | Journal Article |
| id | CGSpace66582 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2015 |
| publishDateRange | 2015 |
| publishDateSort | 2015 |
| publisher | Wiley |
| publisherStr | Wiley |
| record_format | dspace |
| spelling | CGSpace665822025-03-13T09:44:45Z The changing structure of the maize seed industry in Zambia: prospects for orange maize Smale, Melinda Simpungwe, Eliab Birol, Ekin Kassie, Girma T. Groot, Hugo de Mutale, Raphael seed maize marketing techniques seed production smallholders semillas maíz técnicas de mercadeo producción de semillas república de zambia biofortification feed industry Zambia's maize seed industry is currently one of the strongest and most competitive in Sub‐Saharan Africa. This paper describes the changing structure of the maize seed industry and seed supply chain in Zambia. The aim of the paper is to propose elements of a marketing strategy for seed production and delivery of recently released, provitamin A‐rich, orange maize varieties. Information sources include a thorough review of the literature, a statistical survey of farmers in the major maize‐producing areas of the country, and key informant interviews conducted with seed company representatives. We discuss the merits of two strategies: (1) liberalizing the provision of original orange maize planting material to all seed companies with the aim of maximizing the impact of this public health intervention, and (2) exclusive rights granted to companies with the goals of preserving differentiated products and ensuring standard seed quality to protect the brand. We find that, exclusive or not, risk‐sharing contracts with any company that takes up this product, as well as building and maintaining a unique brand for orange maize would be essential for the success of this product. 2015-01 2015-06-02T16:33:36Z 2015-06-02T16:33:36Z Journal Article https://hdl.handle.net/10568/66582 en https://hdl.handle.net/10568/153766 Open Access Wiley Smale, Melinda; Simpungwe, Eliab; Birol, Ekin; Tesfahun Kassie, Girma; De Groote, Hugo; Mutale, Raphael. 2015. The changing structure of the maize seed industry in Zambia: prospects for orange maize. Agribusiness 31(1): 132-146. |
| spellingShingle | seed maize marketing techniques seed production smallholders semillas maíz técnicas de mercadeo producción de semillas república de zambia biofortification feed industry Smale, Melinda Simpungwe, Eliab Birol, Ekin Kassie, Girma T. Groot, Hugo de Mutale, Raphael The changing structure of the maize seed industry in Zambia: prospects for orange maize |
| title | The changing structure of the maize seed industry in Zambia: prospects for orange maize |
| title_full | The changing structure of the maize seed industry in Zambia: prospects for orange maize |
| title_fullStr | The changing structure of the maize seed industry in Zambia: prospects for orange maize |
| title_full_unstemmed | The changing structure of the maize seed industry in Zambia: prospects for orange maize |
| title_short | The changing structure of the maize seed industry in Zambia: prospects for orange maize |
| title_sort | changing structure of the maize seed industry in zambia prospects for orange maize |
| topic | seed maize marketing techniques seed production smallholders semillas maíz técnicas de mercadeo producción de semillas república de zambia biofortification feed industry |
| url | https://hdl.handle.net/10568/66582 |
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