Focus on customers? needs
A poultry farmer from South Africa explains how she has built up her business as a reliable supplier of poultry products, by focussing on the needs of her customers. This has included recruiting agents to sell her chickens, investing profits from the business in a vehicle to solve transport problems...
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| Format: | Audio |
| Language: | Inglés |
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Technical Centre for Agricultural and Rural Cooperation
2002
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| Online Access: | https://hdl.handle.net/10568/57154 |
| Summary: | A poultry farmer from South Africa explains how she has built up her business as a reliable supplier of poultry products, by focussing on the needs of her customers. This has included recruiting agents to sell her chickens, investing profits from the business in a vehicle to solve transport problems, developing a good system of communication with customers, and adding value to her chicken products. |
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