Evaluation of small ruminant marketing in coastal Kenya
The marketing system of small ruminants in coastal Kenya was studied through a case study in Kilifi and Kwale districts. Five channel levels were identified. 1) producers, 2) assemblers, 3) itinerant traders 4) retailers, and 5) consumers. Price discovery was by one-to-one bargaining at all the chan...
| Main Authors: | , , , |
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| Format: | Conference Paper |
| Language: | Inglés |
| Published: |
Small Ruminant Collaborative Research Support Program
1993
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/50491 |
| _version_ | 1855513628831121408 |
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| author | Otieno, L. Ackello-Ogutu, A.C. Mullins, C. Reynolds, L. |
| author_browse | Ackello-Ogutu, A.C. Mullins, C. Otieno, L. Reynolds, L. |
| author_facet | Otieno, L. Ackello-Ogutu, A.C. Mullins, C. Reynolds, L. |
| author_sort | Otieno, L. |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | The marketing system of small ruminants in coastal Kenya was studied through a case study in Kilifi and Kwale districts. Five channel levels were identified. 1) producers, 2) assemblers, 3) itinerant traders 4) retailers, and 5) consumers. Price discovery was by one-to-one bargaining at all the channel levels. Prices per head were dependent on animal characteristics and market supply conditions including supply from outside the study area. Analysis of marketing margins and cost as well as market integration evaluation indicated that the marketing system was both technical and price efficient. |
| format | Conference Paper |
| id | CGSpace50491 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 1993 |
| publishDateRange | 1993 |
| publishDateSort | 1993 |
| publisher | Small Ruminant Collaborative Research Support Program |
| publisherStr | Small Ruminant Collaborative Research Support Program |
| record_format | dspace |
| spelling | CGSpace504912024-01-08T18:54:14Z Evaluation of small ruminant marketing in coastal Kenya Otieno, L. Ackello-Ogutu, A.C. Mullins, C. Reynolds, L. sheep goats marketing consumers costs prices retail marketing The marketing system of small ruminants in coastal Kenya was studied through a case study in Kilifi and Kwale districts. Five channel levels were identified. 1) producers, 2) assemblers, 3) itinerant traders 4) retailers, and 5) consumers. Price discovery was by one-to-one bargaining at all the channel levels. Prices per head were dependent on animal characteristics and market supply conditions including supply from outside the study area. Analysis of marketing margins and cost as well as market integration evaluation indicated that the marketing system was both technical and price efficient. 1993 2014-10-31T06:09:17Z 2014-10-31T06:09:17Z Conference Paper https://hdl.handle.net/10568/50491 en Limited Access Small Ruminant Collaborative Research Support Program |
| spellingShingle | sheep goats marketing consumers costs prices retail marketing Otieno, L. Ackello-Ogutu, A.C. Mullins, C. Reynolds, L. Evaluation of small ruminant marketing in coastal Kenya |
| title | Evaluation of small ruminant marketing in coastal Kenya |
| title_full | Evaluation of small ruminant marketing in coastal Kenya |
| title_fullStr | Evaluation of small ruminant marketing in coastal Kenya |
| title_full_unstemmed | Evaluation of small ruminant marketing in coastal Kenya |
| title_short | Evaluation of small ruminant marketing in coastal Kenya |
| title_sort | evaluation of small ruminant marketing in coastal kenya |
| topic | sheep goats marketing consumers costs prices retail marketing |
| url | https://hdl.handle.net/10568/50491 |
| work_keys_str_mv | AT otienol evaluationofsmallruminantmarketingincoastalkenya AT ackelloogutuac evaluationofsmallruminantmarketingincoastalkenya AT mullinsc evaluationofsmallruminantmarketingincoastalkenya AT reynoldsl evaluationofsmallruminantmarketingincoastalkenya |