Promoting effective collective marketing in the context of integrated agricultural research for development in sub saharan Africa

Recent changes in world markets, trade liberalisation and price decontrol have left smallholder farmers more vulnerable to the vagaries of market forces. Constraints such as poor technology, weak organisational structures and high transaction costs due to long and inefficient supply chain means that...

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Main Authors: Nyikahadzoi, Kefasi, Siziba, Shephard, Sagary, N., Njuki, Jemimah, Adekunle, A.A.
Format: Journal Article
Language:Inglés
Published: 2011
Online Access:https://hdl.handle.net/10568/3573
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author Nyikahadzoi, Kefasi
Siziba, Shephard
Sagary, N.
Njuki, Jemimah
Adekunle, A.A.
author_browse Adekunle, A.A.
Njuki, Jemimah
Nyikahadzoi, Kefasi
Sagary, N.
Siziba, Shephard
author_facet Nyikahadzoi, Kefasi
Siziba, Shephard
Sagary, N.
Njuki, Jemimah
Adekunle, A.A.
author_sort Nyikahadzoi, Kefasi
collection Repository of Agricultural Research Outputs (CGSpace)
description Recent changes in world markets, trade liberalisation and price decontrol have left smallholder farmers more vulnerable to the vagaries of market forces. Constraints such as poor technology, weak organisational structures and high transaction costs due to long and inefficient supply chain means that smallholders cannot compete with large corporations. Collective action which has been successfully applied within natural resources management if properly institutionalised among smallholder farmers can improve their marketing in a number of ways. It can reduce transaction costs of taking produce to the market; increase the smallholders’ bargaining power and enable them to access services that private sector or government are not readily willing to investigate. This paper uses the Sub Saharan Africa Challenge Programme panel data to investigate enabling factors for collective marketing. Based on these factors the paper discusses how Integrated Agriculture Research for Development (IAR4D) can be fashioned to improve upon collective marketing among smallholder farmers in Sub Saharan Africa.
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spelling CGSpace35732025-11-12T04:31:34Z Promoting effective collective marketing in the context of integrated agricultural research for development in sub saharan Africa Nyikahadzoi, Kefasi Siziba, Shephard Sagary, N. Njuki, Jemimah Adekunle, A.A. Recent changes in world markets, trade liberalisation and price decontrol have left smallholder farmers more vulnerable to the vagaries of market forces. Constraints such as poor technology, weak organisational structures and high transaction costs due to long and inefficient supply chain means that smallholders cannot compete with large corporations. Collective action which has been successfully applied within natural resources management if properly institutionalised among smallholder farmers can improve their marketing in a number of ways. It can reduce transaction costs of taking produce to the market; increase the smallholders’ bargaining power and enable them to access services that private sector or government are not readily willing to investigate. This paper uses the Sub Saharan Africa Challenge Programme panel data to investigate enabling factors for collective marketing. Based on these factors the paper discusses how Integrated Agriculture Research for Development (IAR4D) can be fashioned to improve upon collective marketing among smallholder farmers in Sub Saharan Africa. 2011-01-20 2011-04-30T10:29:28Z 2011-04-30T10:29:28Z Journal Article https://hdl.handle.net/10568/3573 en Open Access application/pdf Nyikahadzoi, K., Siziba, S., Sagary, N., Njuki, J. and Adekunle, A.A. 2011. Promoting effective collective marketing in the context of integrated agricultural research for development in sub saharan Africa. Journal of Agriculture and Environmental Studies 2(1):82-97
spellingShingle Nyikahadzoi, Kefasi
Siziba, Shephard
Sagary, N.
Njuki, Jemimah
Adekunle, A.A.
Promoting effective collective marketing in the context of integrated agricultural research for development in sub saharan Africa
title Promoting effective collective marketing in the context of integrated agricultural research for development in sub saharan Africa
title_full Promoting effective collective marketing in the context of integrated agricultural research for development in sub saharan Africa
title_fullStr Promoting effective collective marketing in the context of integrated agricultural research for development in sub saharan Africa
title_full_unstemmed Promoting effective collective marketing in the context of integrated agricultural research for development in sub saharan Africa
title_short Promoting effective collective marketing in the context of integrated agricultural research for development in sub saharan Africa
title_sort promoting effective collective marketing in the context of integrated agricultural research for development in sub saharan africa
url https://hdl.handle.net/10568/3573
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