Milk marketing options for the dairy farmers in open economy and their choice in Tamil Nadu, India

In the study area predominantly three marketing options were available for the dairy farmers; unorganized vendors, formal / organized dairy cooperatives and integrated contract system. A majority of dairy farmers around 57.3 percent had shifted from one marketing option to another. The rest 42.7 per...

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Autores principales: Thirunavukkarasu, D., Sudeepkumar, N.K.
Formato: Journal Article
Publicado: 2005
Materias:
Acceso en línea:https://hdl.handle.net/10568/35313
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author Thirunavukkarasu, D.
Sudeepkumar, N.K.
author_browse Sudeepkumar, N.K.
Thirunavukkarasu, D.
author_facet Thirunavukkarasu, D.
Sudeepkumar, N.K.
author_sort Thirunavukkarasu, D.
collection Repository of Agricultural Research Outputs (CGSpace)
description In the study area predominantly three marketing options were available for the dairy farmers; unorganized vendors, formal / organized dairy cooperatives and integrated contract system. A majority of dairy farmers around 57.3 percent had shifted from one marketing option to another. The rest 42.7 per cent of dairy farmers remained in the same marketing option from the day they began commercial milk production. A major shift from vendors (informal system) to contract (39.5 per cent), followed by vendor to co-operative (24.4 per cent) and co-operative to vendor (19.8 per cent) was noticed. Irregularity in payment and stoppage of procurement by vendor system made dairy farmers shift from vendor system to others. After the weakening of vendor- farmer relationship and initiation of Milk Producer Cooperatives at the village level, there has been a shift from vendor to co-operative system. When the dairy sector opened for private investment coupled with poor performance of cooperatives, farmers shifted towards new marketing option the 'integrated contract system'. Irregularity in payment, distant location of collection centre and inability to milk the animals were reasons for shifting back to vendor from other marketing options. Prompt payments, sustainability of marketing systems in business were major factors responsible for retaining members and attracting new dairy farmers. Dairy farmers with the experiences of various marketing options gave more value to the prompt payment for the milk sold on comparing to milk prices.
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spelling CGSpace353132023-02-15T10:09:19Z Milk marketing options for the dairy farmers in open economy and their choice in Tamil Nadu, India Thirunavukkarasu, D. Sudeepkumar, N.K. animal products marketing milk production In the study area predominantly three marketing options were available for the dairy farmers; unorganized vendors, formal / organized dairy cooperatives and integrated contract system. A majority of dairy farmers around 57.3 percent had shifted from one marketing option to another. The rest 42.7 per cent of dairy farmers remained in the same marketing option from the day they began commercial milk production. A major shift from vendors (informal system) to contract (39.5 per cent), followed by vendor to co-operative (24.4 per cent) and co-operative to vendor (19.8 per cent) was noticed. Irregularity in payment and stoppage of procurement by vendor system made dairy farmers shift from vendor system to others. After the weakening of vendor- farmer relationship and initiation of Milk Producer Cooperatives at the village level, there has been a shift from vendor to co-operative system. When the dairy sector opened for private investment coupled with poor performance of cooperatives, farmers shifted towards new marketing option the 'integrated contract system'. Irregularity in payment, distant location of collection centre and inability to milk the animals were reasons for shifting back to vendor from other marketing options. Prompt payments, sustainability of marketing systems in business were major factors responsible for retaining members and attracting new dairy farmers. Dairy farmers with the experiences of various marketing options gave more value to the prompt payment for the milk sold on comparing to milk prices. 2005 2014-04-14T10:55:55Z 2014-04-14T10:55:55Z Journal Article https://hdl.handle.net/10568/35313 Open Access Thirunavukkarasu, D. and Sudeepkumar, N.K. 2005. Milk marketing options for the dairy farmers in open economy and their choice in Tamil Nadu, India. Livestock Research for Rural Development 17(8).
spellingShingle animal products
marketing
milk production
Thirunavukkarasu, D.
Sudeepkumar, N.K.
Milk marketing options for the dairy farmers in open economy and their choice in Tamil Nadu, India
title Milk marketing options for the dairy farmers in open economy and their choice in Tamil Nadu, India
title_full Milk marketing options for the dairy farmers in open economy and their choice in Tamil Nadu, India
title_fullStr Milk marketing options for the dairy farmers in open economy and their choice in Tamil Nadu, India
title_full_unstemmed Milk marketing options for the dairy farmers in open economy and their choice in Tamil Nadu, India
title_short Milk marketing options for the dairy farmers in open economy and their choice in Tamil Nadu, India
title_sort milk marketing options for the dairy farmers in open economy and their choice in tamil nadu india
topic animal products
marketing
milk production
url https://hdl.handle.net/10568/35313
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