Factors affecting packed and unpacked fluid milk consumption in Wolaita Zone, Ethiopia
This study was conducted to identify factors affecting packed and unpacked fluid milk consumption preferences of households in Wolaita zone. A total of 194 randomly sampled consumer households of 3 towns of Waliata zone were studied using semi-structured questionnaire. All the data collected w...
| Main Authors: | , , , |
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| Format: | Journal Article |
| Language: | Inglés |
| Published: |
2012
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/33948 |
| _version_ | 1855542276454875136 |
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| author | Kuma, B. Baker, Derek Getnet, Kindie Kassa, B. |
| author_browse | Baker, Derek Getnet, Kindie Kassa, B. Kuma, B. |
| author_facet | Kuma, B. Baker, Derek Getnet, Kindie Kassa, B. |
| author_sort | Kuma, B. |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | This study was conducted to identify factors affecting packed and unpacked fluid milk
consumption preferences of households in Wolaita zone. A total of 194 randomly sampled
consumer households of 3 towns of Waliata zone were studied using semi-structured
questionnaire. All the data collected were analyzed using Multinomial Logit Model. The
result obtained indicated that 78.4% of the households consumed only unpacked fluid milk,
7.7% of households consumed only packed fluid milk and 13.9% of households consumed
both unpacked and packed fluid milk. Multinomial Logit model results showed that variables
such as age of household heads, income level of households, households with at least a child
under six years of age and milking cow, households who disagree with the statement 'packed
fluid milk fattens children' and households who disagree with the statement 'advertisement
influences people to buy more packed fluid milk', significantly affected consumption of
unpacked fluid milk. Education status of household heads, young aged household heads,
medical prescription, households who accept the statement 'sterilized milk contains
preservatives' reported to have consumed packed fluid milk. Moreover, consumers who agree
with the statement 'price of packed fluid milk is expensive compared with unpacked fluid
milk' were less likely to consume packed fluid milk. The general implication is that a
significant portion of unpacked fluid milk is reported to be consumed in the study area
without quality and hygienic inspection. This situation seems to warrant the governments to
introduce new policy tools to improve the hygiene and quality of unpacked fluid milk. Milk
producing and processing companies need to design better pricing, promotion and
advertising strategies for fluid milk consumption to attract consumers. Furthermore, fluid
milk processing enterprises and importers need to improve their processing technological
status aimed at reducing cost of processing and marketing to attract consumers. |
| format | Journal Article |
| id | CGSpace33948 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2012 |
| publishDateRange | 2012 |
| publishDateSort | 2012 |
| record_format | dspace |
| spelling | CGSpace339482023-02-15T10:16:00Z Factors affecting packed and unpacked fluid milk consumption in Wolaita Zone, Ethiopia Kuma, B. Baker, Derek Getnet, Kindie Kassa, B. dairies This study was conducted to identify factors affecting packed and unpacked fluid milk consumption preferences of households in Wolaita zone. A total of 194 randomly sampled consumer households of 3 towns of Waliata zone were studied using semi-structured questionnaire. All the data collected were analyzed using Multinomial Logit Model. The result obtained indicated that 78.4% of the households consumed only unpacked fluid milk, 7.7% of households consumed only packed fluid milk and 13.9% of households consumed both unpacked and packed fluid milk. Multinomial Logit model results showed that variables such as age of household heads, income level of households, households with at least a child under six years of age and milking cow, households who disagree with the statement 'packed fluid milk fattens children' and households who disagree with the statement 'advertisement influences people to buy more packed fluid milk', significantly affected consumption of unpacked fluid milk. Education status of household heads, young aged household heads, medical prescription, households who accept the statement 'sterilized milk contains preservatives' reported to have consumed packed fluid milk. Moreover, consumers who agree with the statement 'price of packed fluid milk is expensive compared with unpacked fluid milk' were less likely to consume packed fluid milk. The general implication is that a significant portion of unpacked fluid milk is reported to be consumed in the study area without quality and hygienic inspection. This situation seems to warrant the governments to introduce new policy tools to improve the hygiene and quality of unpacked fluid milk. Milk producing and processing companies need to design better pricing, promotion and advertising strategies for fluid milk consumption to attract consumers. Furthermore, fluid milk processing enterprises and importers need to improve their processing technological status aimed at reducing cost of processing and marketing to attract consumers. 2012-06-15 2013-11-07T09:21:54Z 2013-11-07T09:21:54Z Journal Article https://hdl.handle.net/10568/33948 en Open Access Kuma, B., Baker, D., Getnet, K. and Kassa, B. 2012. Factors affecting packed and unpacked fluid milk consumption in Wolaita Zone, Ethiopia. Ethiopian Journal of Applied Sciences and Technology 3(1): 23-31. |
| spellingShingle | dairies Kuma, B. Baker, Derek Getnet, Kindie Kassa, B. Factors affecting packed and unpacked fluid milk consumption in Wolaita Zone, Ethiopia |
| title | Factors affecting packed and unpacked fluid milk consumption in Wolaita Zone, Ethiopia |
| title_full | Factors affecting packed and unpacked fluid milk consumption in Wolaita Zone, Ethiopia |
| title_fullStr | Factors affecting packed and unpacked fluid milk consumption in Wolaita Zone, Ethiopia |
| title_full_unstemmed | Factors affecting packed and unpacked fluid milk consumption in Wolaita Zone, Ethiopia |
| title_short | Factors affecting packed and unpacked fluid milk consumption in Wolaita Zone, Ethiopia |
| title_sort | factors affecting packed and unpacked fluid milk consumption in wolaita zone ethiopia |
| topic | dairies |
| url | https://hdl.handle.net/10568/33948 |
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