Commercialization of smallholders: Does market orientation translate into market participation?

The literature on commercial transformation of smallholders make little distinction between market orientation (production decision based on market signals) and market participation (sale of output). This paper analyses the determinants of market orientation and market participation in Ethiopia sepa...

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Detalles Bibliográficos
Autores principales: Gebremedhin, Berhanu, Jaleta, Moti
Formato: Artículo preliminar
Lenguaje:Inglés
Publicado: International Livestock Research Institute 2010
Materias:
Acceso en línea:https://hdl.handle.net/10568/3015
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author Gebremedhin, Berhanu
Jaleta, Moti
author_browse Gebremedhin, Berhanu
Jaleta, Moti
author_facet Gebremedhin, Berhanu
Jaleta, Moti
author_sort Gebremedhin, Berhanu
collection Repository of Agricultural Research Outputs (CGSpace)
description The literature on commercial transformation of smallholders make little distinction between market orientation (production decision based on market signals) and market participation (sale of output). This paper analyses the determinants of market orientation and market participation in Ethiopia separately and examines if market orientation translates into market participation. Empirical results show that market orientation translates strongly into market participation. The key implication of this study is that policy, technological, organizational and institutional interventions aimed at promoting commercial transformation of subsistence agriculture should follow two-pronged approach: improving market orientation of smallholders at production level, and facilitating market entry and participation of households in output and input markets. Focusing on either may not be as effective in achieving the transformation.
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spelling CGSpace30152025-11-04T20:24:16Z Commercialization of smallholders: Does market orientation translate into market participation? Gebremedhin, Berhanu Jaleta, Moti marketing commercial farming The literature on commercial transformation of smallholders make little distinction between market orientation (production decision based on market signals) and market participation (sale of output). This paper analyses the determinants of market orientation and market participation in Ethiopia separately and examines if market orientation translates into market participation. Empirical results show that market orientation translates strongly into market participation. The key implication of this study is that policy, technological, organizational and institutional interventions aimed at promoting commercial transformation of subsistence agriculture should follow two-pronged approach: improving market orientation of smallholders at production level, and facilitating market entry and participation of households in output and input markets. Focusing on either may not be as effective in achieving the transformation. 2010-12-09 2010-12-20T20:02:53Z 2010-12-20T20:02:53Z Working Paper https://hdl.handle.net/10568/3015 en Open Access application/pdf International Livestock Research Institute Gebremedhin, B. and Jaleta, M. 2010. Commercialization of smallholders: Does market orientation translate into market participation? Improving Productivity and Market Success (IPMS) of Ethiopian farmers project Working Paper 22. 23p. Nairobi (Kenya): ILRI.
spellingShingle marketing
commercial farming
Gebremedhin, Berhanu
Jaleta, Moti
Commercialization of smallholders: Does market orientation translate into market participation?
title Commercialization of smallholders: Does market orientation translate into market participation?
title_full Commercialization of smallholders: Does market orientation translate into market participation?
title_fullStr Commercialization of smallholders: Does market orientation translate into market participation?
title_full_unstemmed Commercialization of smallholders: Does market orientation translate into market participation?
title_short Commercialization of smallholders: Does market orientation translate into market participation?
title_sort commercialization of smallholders does market orientation translate into market participation
topic marketing
commercial farming
url https://hdl.handle.net/10568/3015
work_keys_str_mv AT gebremedhinberhanu commercializationofsmallholdersdoesmarketorientationtranslateintomarketparticipation
AT jaletamoti commercializationofsmallholdersdoesmarketorientationtranslateintomarketparticipation